Trade Marketing Specialist

At AUX we are committed to creating an intelligent living environment through innovative technology and cultivating great talents by empowering our team to thrive and grow. As we continue to grow, we are excited to add a Trade Marketing Specialist to our global team.

Position Overview:

As a Trade Marketing Specialist, you will focus on implementing marketing campaigns, promotions, and events to boost brand visibility and sales for residential air conditioners. You will work closely with the Marketing Manager to ensure smooth execution and alignment with the overall marketing strategy. Your role will be hands-on, requiring collaboration with internal teams and external partners to maximize impact in the retail field.

Key Responsibilities:

• Execute trade marketing activities including campaigns, promotions, and events to support retail sales.

• Collaborate with sales teams to implement in-store marketing and promotional materials.

• Coordinate event logistics for product launches, roadshows, and dealer activities.

• Ensure proper execution of promotional strategies and monitor the performance of promotional campaigns.

• Support the Marketing Manager by gathering insights from the field and reporting on the effectiveness of trade activities.

• Liaise with vendors and suppliers to ensure timely delivery of marketing materials.

• Monitor competitor activities and provide feedback on market trends to the Marketing Manager.

• Conduct local market research, collect and analyze information on company products, and create competitive market strategies.

• Develop and manage media channels and foster relationships with industry-related media organizations for increased visibility and brand awareness.

• Assist in managing, tracking, and reporting on market promotion activities, coordinating with internal departments to ensure smooth execution.

• Build and manage a promotion team, including handling internal training and external recruitment to support market development.

• Work closely with cross-functional teams, including sales, after-sales, customer service, to ensure seamless execution of trade initiatives.

• Bachelor’s degree in marketing, Business Administration, or related field.

• At least 3 years of experience in trade marketing, promotions, or event execution in home appliance (air conditioning) industry.

• Hands-on experience managing promotional campaigns and retail activations.

• Excellent organizational and time management skills.

• Strong English skills and the ability to work collaboratively with cross-functional teams.

• Familiarity with retail environments and understanding of point-of-sale marketing techniques.

• Strong internal and external communication skills, with demonstrated success in team collaboration and project management.

• Creative, innovative, and able to execute marketing strategies effectively.

How to Apply: Interested candidates should send their CV and a cover letter to us via VietnamWorks. Please include "Application: Trade Marketing Specialist" in the subject line.