Trade Marketing Manager/Channel Development Manager

Key Responsibilities:

• Manage multi-channel marketing communication projects from planning to daily execution with result-oriented and proactive mindset.

• Proactively researching for insights of target audiences including F&B industry (B2B) and end consumers (B2C) and reflect those in marketing strategy and planning.

• Work with brand suppliers to bring their international marketing communication platform to local market with adaption to reflect Vietnam market insights.

• Work with other stakeholders including Category, Digital Marketing, Creative/Content to develop and execute Marketing Communication plan & activities.

• Quality control agency outsourcing and freelancing.

• Team Leadership.

• Report to: Head of Marketing, dotted line: Commercial Director

• Bachelor’s degree in Business, Marketing, or a related field. An MBA or relevant advanced degree is a plus.

• Have 8-10 years working experience in channel development/ trade marketing industry with multi-channel experience.

• Prefer FMCG/F&B background.

• Strong digital marketing knowledge and experience with thorough understanding of every social, digital channel, CRM communications.

• Proactive mindset, ability to initiate ideas and move them forward.

• Proficiency in communication to deliver ideas and convince stakeholders and peers.

• Proficiency in English for the smooth communication with brand suppliers.