Trade Marketing Manager

1. Trade Marketing Strategy & Execution • Develop and implement trade marketing plans aligned with business objectives and brand strategies. • Plan and execute in-store promotions, activations, and retail campaigns to drive consumer engagement and sales. • Coordinate with sales teams to ensure consistent brand messaging and execution across all channels. 2. Channel & Retail Management • Work closely with key retail partners, distributors, and sales teams to enhance brand visibility and positioning. • Develop POSM (Point of Sale Materials) strategies and ensure timely deployment. • Monitor and improve in-store merchandising and shelf placement. 3. Promotional Campaigns & Performance Analysis • Design and execute trade promotions, incentive programs, and promotional calendars. • Track and analyze campaign effectiveness, sales impact, and ROI of trade marketing activities. • Conduct market research and competitor analysis to identify growth opportunities. 4. Budget Management • Manage trade marketing budgets efficiently to maximize return on investment. • Negotiate with vendors, suppliers, and partners for cost-effective trade marketing solutions. 5. Cross-functional Collaboration • Work closely with sales, brand marketing, and product teams to ensure trade marketing alignment. • Provide insights and recommendations for new product launches and promotional strategies. • Support the training of sales teams and retailers on product knowledge and key brand messages.

• Minimum 12 years of experience in retail marketing, with a proven track record of success; • Expertise in the key areas of business intelligence, commercial excellence, customer engagement, merchandising, trade program creation, and activation; • Strong commercial acumen and a deep understanding of retail dynamics, including pricing, promotional strategies, and sales-driving initiatives;