Trade Marketing Executive

KEY RESPONSIBILITIES AND TASKS:

• Qualify and use multiple data sources to create high-quality actionable insight that is shared and applied across the business through documented outputs.

• Use channel segmentation to develop an understanding of the channel dynamics in the market.

• Develop differentiated channel strategies of how the portfolio of brands should be marketed to address different shopper and patrons needs.

• Identify and prioritize the shopper/patron drivers for each channel segment.

• Set execution KPIs and standards by channel segments.

• Review current salesman remuneration structure and introduce variable component to drive performance and outlet execution compliance.

• Develop commercial propositions and selling stories.

• Develop channel plans, budgets, forecasts and trade communications activities.

• Create an annual integrated commercial plan and develop cycle plans.

• Develop and manage a plan to enter into a new channel.

• Set assortment mix by channel segments.

• Understand and track the key channel trends and the company's performance in channels.

• Monitor and audit performance against execution KPIs.

• Identify POSM, Signage requirements.

• Select and manage agencies.

• Implement channels plans.

• Develop customer loyalty programs.

• Brief sales & distribution teams to execute cycle plans.

• Develop partnership with key customers to manage category.

• Allocate, monitor and manage expenditure against an agreed expenditure plan.

• Predict sales value and volume over a period of time, and review forecast accuracy to improve future predictions.

• Develop a methodology to monitor channel profitability and work with sales and marketing to improve performance.

• Review performance against the annual plan.

• Bachelor’s Degree in Economics, Business Administration or relevant majors.

• 3 years of experience in FMCG, preferably in Beer business.

• Hands-on experience in trade and marketing in either:

• Traditional On Trade (beer gardens/clubs/bars/pubs, restaurants)

• General Trade (Mini-markets, beverage shops, grocery shops, etc.)

• Strong in strategy and planning, leadership, communication, project management.

• Good English skills.

• Skillful in Excel, Word, PPT, Trade/Outlet Management software’s, etc.

• Able to work with third party, agencies independently and under high pressure.

• Can-do attitude with high level of work ownership, discipline and teamwork.

• Willing to travel when required.