Trade Marketing Assistant Manager (MT/GT Channel)

1. MBS Channel / Key Account Business Planning & Management (50%)

- Based on the characteristics and strategies of the MBS (Multi Brand Shop) channel, develop monthly, quarterly, and full-year business plans, and establish product management strategies and promotion plans for each platform.

- Formulate brand marketing strategies for each MBS platform and maximize sales growth and profitability through negotiations for optimal terms.

- Oversee both MT and GT channels, managing product planning, allocation, and simulate P&L for each platform.

- Collaborate closely with Marketing, Logistics, and MBS operations teams to provide customized solutions that meet the unique requirements of each MBS platform.

- Analyze sales data and monitor performance to identify opportunities for improvement.

- Negotiate favorable terms on pricing, promotions, and trade agreements with key platforms and distributors, ensuring proper contract management and compliance.

- Maintain a healthy and profitable business relationship by managing the appropriate operational portfolio within the MBS channel, including overseeing the customer purchase and sales process.

- By managing prices across distributors and markets, potential issues between platforms are minimized in advance, optimizing performance for each platform

- Conduct site visits and trade inspections to evaluate brand VMDs, POSMs, stock levels, competitors, and market trends within the MBS channel.

2. Trade Marketing planning (Promotion & Execution) (20%)

- Stay updated on market trends, competitor activities, and industry developments. Conduct regular market analysis and provide insights to internal stakeholders. Identify opportunities for growth and recommend strategies to maintain a competitive edge.

- Coordinate with the Sales & Marketing team to develop effective promotional activities and merchandising plans.

- Propose idea and execute sales promotion plan for each offline chains to drive revenue and operation profit growth based on sales target.

3. Partner Negotiation, Collaboration, TTA Management (30%)

- Based on the characteristics of the brand and platform, derive the optimal TTA (Terms and Trade Agreements) to ensure mutual growth with a focus on profitability.

- Through regular negotiations with MBS platforms, identify opportunities to enhance brand performance within the platform and develop growth plans accordingly.

- Negotiate active locations and VMD placements to maintain brand competitiveness, and lead discussions on joint marketing initiatives.

- Foster a mutually beneficial relationship to establish a long-term partnership that supports mutual growth.

Qualification and Experience

- Bachelor's degree or above.

- More than 5 years of related Trade Marketing experience in Cosmetics or Retail industry, specifically in the MT channel - Multibrand Store (MBS): BeautyBox, Watson, Guardian, Matsumoto Kiyoshi,... / and GT Channel

- Proven track record of achieving sales targets and driving promotion plan for offline beauty chains.

Skill Sets

- Industry Knowledge: Strong understanding of the Beauty industry, including market dynamics, key players, and trends. Familiarity with MBS channels is essential.

- Relationship Building: Excellent interpersonal and relationship-building skills. Ability to establish trust and credibility with key clients. Proven experience in managing and nurturing long-term business relationships.

- Sales and Negotiation Skills: Strong sales acumen with the ability to identify opportunities, negotiate contracts, and close deals.Demonstrated experience in driving sales growth and achieving revenue targets.

- Strategic Thinking: Ability to think strategically and develop innovative account plans. Strong analytical and problem-solving skills. Experience in market analysis and identifying growth opportunities.

- Communication and Presentation Skills: Excellent verbal and written communication skills. Ability to effectively present ideas, proposals, and reports to internal and external stakeholders. Proficiency in preparing and delivering persuasive sales presentations.

Personal Attributes

- Self-motivated and result-oriented. Able to work under pressure and meet tight deadlines. Strong attention to details and commitment to delivering high-quality work.

- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.

- Proven ability to collaborate effectively with cross-functional teams. Strong project management and organizational skills. Ability to work independently and prioritize tasks in a fast-paced environment.