[Tasco Auto] Product Planning & Market Research Specialist

1. Product Strategy Development:

• Develop and maintain a product roadmap, ensuring alignment with market demands, competitive analysis, and company goals.

• Collaborate with cross-functional teams (R&D, marketing, sales) to define product specifications, features, and pricing strategies based on market research and consumer insights.

• Monitor and evaluate product performance against strategic goals, adjusting plans as necessary to optimize product positioning and market success.

2. Market and Consumer Insights

• Conduct market research and analyze trends to understand customer preferences, competitive landscape, and emerging technologies in the automotive sector.

• Leverage data from multiple sources to provide actionable insights that guide product planning and decision-making.

• Identify growth opportunities for new products and enhancements to existing products to better meet market needs and increase market share.

• Bachelor’s degree in Business, Engineering or a related field.

• 3+ years of experience in product planning. Experience in the automotive industry is a must. Only candidates with relevant experience in the industry will be considered for further stages of the recruitment process.

• Strong analytical skills, with the ability to interpret market data and turn insights into actionable product strategies.

• Experience managing product roadmaps and working with cross-functional teams.

• Knowledge of automotive market trends and consumer behavior.