Sr. Product Marketing Executive

This position will be responsible for overseeing marketing activities for CAKE by VPBank's Liability (CASA, Term Deposit) product, including but not limited to:

Developing and executing strategic marketing plans to effectively communicate the features and benefits of the product to customers.

Conducting market research to understand consumer needs and experiences, performing segmentation, and designing tailored channels, activities, and content to engage target segments and drive sales, ensuring KPIs are met.

Planning and executing promotions, while continuously assessing the effectiveness of these activities based on key product metrics.

Managing and optimizing end-to-end campaign execution, from ideation to delivery, with a focus on data-driven optimization and A/B testing to enhance performance.

Implementing customer-centric marketing strategies by targeting segmentation and personalizing campaigns to boost customer engagement and improve conversion rates.

Managing the customer funnel on the CAKE app, optimizing the user journey and conversion rates through strategic touchpoints and personalized experiences.

Job Responsibilities

- Build on product messaging that sets new products apart from others in the market to give a unique selling point

- Communicate the vision and value of new products to the customer and develop sales channels that facilitate the selling process

- Plan and participate in the launch of new services and products which involve several different departments

- Brief the press to PR/brand team about new products

- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

- Agree timelines and deadlines for the development of new products with product management

- Test new product flow & get feedback from user’s voice to upgrade the best experience

- Prepare & execute promotion programs for products

- Propose and keep within a budget

- Research competitor offerings

- Other tasks assigned by Line Manager

- Bachelor’s or master’s degree in marketing, banking /financial category is plus point especially lending product/ investment product

- 3 years’ experience as a same position in marketing communication

- Familiarity with data, sound judgement and ability to analyze situations and information

- Skill: Negotiation, Influence, Persuasion, Creativity with open mind, high level of learning agility

- Being sensitive to market trend and consumer insights

- Full comprehension of the influences of the external environment of a corporation

- High degree of professional ethics and integrity