[Sơn Tiên] Giám Đốc Khối Tiếp Thị

- Develop and execute the annual marketing strategy, including branding, product marketing, loyalty programs and strategic partner initiatives, focusing on customer acquisition, retention and product engagement

- Define go-to-market strategies for all company’s products

- Create compelling product positioning and messaging to differentiate company’s offerings

- Oversea the creation of brand assets, ensuring consistency in tone, voice and visual identity across all channels

- Elevate marketing execution across various channels, including digital and social media, brand campaigns and partner collaborations, ensuring consistency and compliance

- Analyze customer, customer’s influencer’s insights, trends, market analysis and marketing best practices to build successful strategies

- Set and monitor performance metrics for branding and product marketing, using data driven insights to refine strategies and achieve continuous improvement

- Set marketing processes and propose counter department collaboration processes, providing updates on marketing initiatives and communicate internally on present, on-going and upcoming programs

- Build, develop and coach a high performing marketing team

- Manage public relations and external communications to strengthen the company’s reputation in the industry

- Other tasks assigned by direct manager and BOM

- A bachelor’s degree. An MBA degree is preferable

- Expertise in B2C marketing, preferably within FMCG or hospitality industries

- A minimum of 10+ years of marketing experience, with at least 5 years in leadership roles, with a proven track record of leading marketing teams in big scale companies

- Has proven success in delivering measurable marketing results and building a strong marketing team

- Experience thriving in a fast paced, cross functional environment

- Proficiency in both English and Vietnamese is required