Software Product Marketing Manager

Do you thrive on driving marketing efforts and believe in the power of collaboration to achieve collective success? Are you excited about shaping brand narratives and grow AI-powered software products in a fast-paced, tech-forward professional environment? If so, Renn Labs is the place for you!

At Renn Labs, we are at the forefront of AI innovation, creating global impact through our cutting-edge products. We’re looking for a Marketing Manager who not only brings a passion for AI technology but also embraces the chance to lead and coordinate cross-functional efforts that push the boundaries of what’s possible.

This role goes beyond marketing - it’s about fostering a culture of teamwork and creativity while delivering outstanding success in the market for AI-powered software. You’ll have the opportunity to work closely with dynamic teams, including leadership, product, design, and your marketing mates, to craft and execute strategies that drive measurable results.

Are you ready to elevate your value to new heights and redefine the future? Uplift your Marketing journey with Renn Labs today.

THE IMPACT YOU’LL MAKE IN THIS ROLE

- Conducting effective market research to identify trends, competitors, and opportunities, providing valuable insights to inform marketing strategies;

- Efficiently developing and executing comprehensive marketing strategies to promote our software products and enhance brand awareness;

- Proficiently building and optimizing customer acquisition funnels, utilizing SEO, SEM, social media advertising, and email marketing, tailored for technology products

- Collaborating closely with cross-functional teams, including product development and design, to align marketing efforts with overall business objectives and to translate technical features into compelling marketing narratives;

- Creating and managing compelling content for various marketing channels, including social media, email campaigns, blogs, and other digital platforms;

- Leading the planning and execution of a good mix of marketing methodologies, marketing campaigns and marketing platforms, ensuring they are delivered on time and within budget;

- Skillfully analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize strategies for maximum impact;

- Developing and maintaining relationships with external partners and key stakeholders to embrace promotional opportunities into targeted communities;

- Attending industry events, conferences, and networking opportunities to build brand presence and expand professional networks;

- Successfully executed marketing related tasks by leading the team, coaching members, or running them independently;

- Always staying abreast of industry trends, consumer behavior, and emerging technologies to propose innovative marketing approaches;

- Fostering a culture of creativity, collaboration, and continuous improvement within the marketing team.

WHAT YOU’LL NEED TO MAXIMIZE IMPACT IN THIS ROLE

- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience;

A well-rounded expert in the marketing field with a proven track record of delivering successful and diverse campaigns;

- Proven experience as a leader or senior member of a marketing team for technology products;

- Demonstrated expertise in performance marketing, product acquisition strategies, and growth hacking, with a strong background in developing targeted marketing strategies, executing high-impact campaigns, and driving brand growth;

- Strong understanding of digital marketing channels, including social media, ads operations, SEO, content marketing, email campaigns etc.;

- Intensive experience with marketing and analytics tools and platforms ie. Hubspot, Google Analytics, Google Ads, Facebook, LinkedIn, email marketing platforms etc;

- Excellent written and verbal communication skills, with the ability to create compelling and persuasive content across various formats and platforms;

- Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions;

- Ability to work independently and collaboratively in a fast-paced and entrepreneurial environment;

- Last but not least, an eagerness to learn and a startup spirit at heart. This role provides extensive exposure to AI-driven product development, offering a pathway to global ways of work and highly advancements in the future of technology;

- The designated title and work arrangement will be established based on your strengths, experience, and potential for growth.