Social Media Creative Manager

Job Title: Social Media Creative Manager Location: Hanoi, Vietnam Company: Vietpay – Vietnam’s First Digital Bank for Small and Micro Businesses

About Us: Vietpay is dedicated to empowering Vietnamese small and micro businesses through innovative digital banking and payment solutions. We’re seeking a Social Media Creative Director to lead our content strategy and elevate our brand presence on social platforms. This role requires a creative visionary who understands the Vietnamese small business landscape and can produce impactful social media and video content that resonates with our target audience.

Position Overview: The Social Media Creative Director will oversee the development of engaging content that connects with small business owners across Vietnam. This individual will be responsible for creating, planning, and executing social media strategies, producing high-quality content in Vietnamese, and leading the visual and narrative direction for both static and video assets. The ideal candidate has a strong background in social media, video production, and brand storytelling, along with an understanding of the local Hanoi small business market.

Key Responsibilities:

1. Social Media Strategy & Content Creation

• Develop and implement a social media strategy tailored to the Vietnamese small business market to boost engagement, brand awareness, and customer loyalty.

• Lead the creative direction for social media and video content, ensuring all visuals, messaging, and styles align with Vietpay’s brand identity and goals.

• Create, curate, and oversee the production of original content in Vietnamese, including posts, videos, stories, infographics, and other formats suitable for platforms like Facebook, Instagram, TikTok, and YouTube. 2. Video Production & Storytelling • Develop video content concepts that effectively communicate Vietpay’s value to small businesses and showcase customer success stories, product features, and educational content. • Oversee all aspects of video production, from concept to post-production, ensuring high-quality visuals and narratives that engage and inform viewers. • Collaborate with videographers, editors, and other content creators as needed to bring stories to life.

3. Market Research & Audience Engagement • Conduct research on the Vietnamese small business market to stay up-to-date on industry trends, competitors, and the interests of our target audience. • Monitor and analyze social media performance to identify what resonates with the audience, adjust strategies, and optimize content. • Engage with followers by responding to comments, messages, and inquiries, fostering a strong sense of community and loyalty among Vietpay’s audience. 4. Team Leadership & Collaboration • Work closely with the marketing team to align social media content with broader marketing and brand strategies. • Provide guidance, feedback, and creative direction to content creators and junior team members, helping them develop their skills and maintain content quality. • Collaborate with other departments, such as product and customer support, to ensure accurate and relevant messaging in all content.

Why Join Vietpay? At Vietpay, we’re on a mission to transform how small businesses in Vietnam access financial services. By joining our team, you’ll have the opportunity to shape our brand’s voice, tell impactful stories, and connect with thousands of entrepreneurs across Vietnam. We offer a dynamic and creative work environment with opportunities for growth and career advancement.

Qualifications: • Bachelor’s degree in Marketing, Communications, Media, or a related field. • Must be a native speaker in Vietnamese. • Must have very good English speaking skills. • 5+ years of experience in social media and content creation, with a strong portfolio of social media and video content. • Native fluency in Vietnamese, with excellent communication skills in Vietnamese and English. • Proven experience creating content for the Vietnamese market, particularly targeting small and micro businesses. • Strong knowledge of social media platforms, algorithms, and content trends, especially within Vietnam. • Proficiency in video production tools and editing software (e.g., Adobe Premiere, After Effects). • Creativity and storytelling skills with the ability to create compelling narratives that resonate with small business owners. • Ability to work collaboratively and manage multiple projects under tight deadlines. Why Join Vietpay? At Vietpay, we’re on a mission to transform how small businesses in Vietnam access financial services. By joining our team, you’ll have the opportunity to shape our brand’s voice, tell impactful stories, and connect with thousands of entrepreneurs across Vietnam. We offer a dynamic and creative work environment with opportunities for growth and career advancement.