Social Media, Community & Content Manager

1. Social Media Strategy & Execution

- Develop and oversee the implementation of a cohesive social media strategy that aligns with company goals and resonates across diverse audiences, including Southeast Asia, Northeast Asia and the Pacific regions.

- Identify critical channels and create platform specific strategies to maximize impact in each market.

- Stay updated on social media trends and emerging platforms to drive innovation and ensure our presence remains engaging and relevant.

2. Content Development & Management

- Leverage both quantitative and qualitative insights to develop and refine content strategies, focusing on optimizing engagement and conversion rates.

- Lead the development of compelling, high-quality, high-relevance content tailored to various markets and cultural contexts to drive organic growth.

3. Influencer & Key Opinion Leader (KOL) Partnerships

- Build and manage relationships with influencers, key opinion leaders (KOLs), and other relevant third parties to expand company reach and credibility.

- Develop guidelines for selecting and engaging KOLs, setting KPIs and monitoring performance to ensure value alignment and ROI.

4. Cross-Channel Integration

- Oversee the integration of social media and content efforts across offline channels and mainstream media to create a unified brand experience.

- Collaborate with other marketing functions to drive synchronized campaigns that amplify reach and impact across all touchpoints.

5. Team Leadership and Development

- Recruit, mentor, and develop a high-performing social media and content team to foster innovation and accountability.

- Establish performance metrics and conduct regular reviews to ensure the team meets organizational objectives and individual growth targets.

- Act as a thought leader in the social media and content space, bringing forward and implementing innovative ideas and creative strategies for all stakeholders and contribute to the company's overall success.

6. Regional Adaptability

- Demonstrate a deep understanding of social media and content strategies for markets with varied maturity levels.

- Tailor approaches to reflect the regional and cultural nuances of each market, adapting tactics to maximize relevance and impact.

- Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).

- Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.

- Proven success in the ability to drive organic growth through creative and data-informed content strategies.

- Extensive knowledge of social media platforms, influencer marketing and offline channels.

- Skilled in interpreting and analyzing data to effectively communicate performance insights and provide evidence-based recommendations to all stakeholders.

- Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.

- Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.

- Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.