Senior Product Marketing Executive
Job description
POSITION SUMMARY
This position is accountable for new forecasting, full product portfolio management and pricing strategies, retail sales and performance follow-up, aligning, and following through with stakeholders to achieve the brand objectives.
MAIN RESPONSIBILITIES
1. New product launch strategy, forecast, pricing, and implementation
2. Brand product portfolio management across channels.
3. Forecast Non charge (GWP, Samples, Collaterals, VMs)
4. Collaborate with Consumer Marketing, Education and Retail to build GTM
5. Competition product strategy management
6. Sales performance follow-up across channel (DS/ FSS/ SMC)
This position reports directly to Marketing Manager
KEY ROLES & RESPONSIBILITIES
- Lead on Product Strategy and portfolio management across channels
- Manage product portfolio to ensure the product line-up mapping strategy and localized Heroes focus, in particular New Launch Forecast:
• Order New Launch (including Saleable, Samples, GWP, Collaterals, VM).
• Consolidate & keep track of new launch changes and update in IMW Tracking file.
• Follow through with Regional IM, local Demand Planner on Stock Allocation and Charge-out new launch from Hub to Vietnam in timely manner.
• Make product selection, assortment, and suggest relevant pricing based on IMW Offering
• Align with Brand Manager, Consumer Marketing, and regional product marketing to determine new product launch strategies, pricing strategies as well as annual price increase analysis.
• Align with Brand Manager to plan product forecast (Saleable and Non charge) related to Commercial Planning for Key Campaigns/Programs across channels.
• Align with Channel Lead/Demand Planner to develop product strategies and relevant line up in specific channels to achieve Consumer Acquisition and Commercial target.
Product Marketing and Alignment
• Align with RA to prepare Notification and Advertising Registration for New Product launch in timely manner
• Partner with Consumer Marketing on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.
• Forecast VM Collaterals, Displayers, Collaterals based on VM Guidelines and MKT Calendar and given Budget planning.
• Partner with Demand Planner in preparing Demand and Consensus Meeting with key stakeholders.
• Partner with Consumer Marketing and Education to build up New Launch Key Unique Selling Points, Key Product Benefits and Local Relevancy in line with latest Consumer Insight and Market Trend
• Partner with Education to build up new product-related how-to/application services, tips, link sales and BA consultation.
• Closely monitor competitors’ product line-up, pricing as well as market trend
- Other tasks: as assigned by Brand Manager
Job requirements
JOB REQUIREMENTS & QUALIFICATIONS
- Experience in product marketing management, e.g.: marketing, retail, University Degree, preferably major in sales, training, merchandising
- Marketing or Business with at least 4 years •
- Beauty marketing experience within relevant experience: makeup/skincare metier with in-depth consumer insight and latest beauty trend.
- Required Language Proficiency: Licenses or Certifications: English
- Sales and/or product marketing a plus.
- Good communication skills and excellent in both written and oral English.
- Meticulous, highly organized, independent, logical thinking, and able to perform a variety of tasks in a fast-paced environment.
- Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
- Good knowledge in Excel, Power BI applications.
What We Can Offer
Bonus
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
06/09/2024
Experienced (non-manager)
Marketing, Advertising/Communications > Product Marketing
Communication skills, Logical Thinking, Product Marketing, Beauty marketing experience, Knowledge in Excel
Beauty (Cosmetics) & Personal Care
Any
4
Any
Job Locations
Royal Tower, 235 Đường Nguyễn Văn Cừ, Nguyễn Cư Trinh, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
Royal Tower, 235 Đường Nguyễn Văn Cừ, Nguyễn Cư Trinh, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
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