Senior Product Marketing Analyst

Business Performance Analysis:

• Conduct thorough quantitative and qualitative analysis using various sources of data.

• Translate analysis findings and personal insights into actionable recommendations for business reviews and marketing plans.

• Collaborate with senior team members to assist in segmentation, targeting, and positioning strategies for different travel portfolios.

• Identify customer pain points, media consumption habits, challenges, and concerns.

• Provide valuable insights on customers, markets, and levers for effective marketing initiatives.

• Actively liaise with various stakeholders to define marketing support requirements, including channels and business development needs.

• Generate custom analyses to uncover business trends, identify opportunities, and support key business initiatives.

Competitor Analysis and Market Trends:

• Collect and analyze data on competitors' products, services, marketing strategies, and pricing tactics.

• Identify competitors that pose significant threats to our company's growth and profitability.

• Research competitors' customers, demographics, buying habits, and psychographics.

• Monitor industry trends and research future technologies and government policies that may impact our business operations.

• Identify potential market opportunities and risks to our business model.

Communication and Presentation:

• Prepare comprehensive presentations for upper management summarizing market research findings and recommendations.

• Effectively communicate market trends and industry predictions to drive informed strategic decisions.

• Able to lead small projects (with supervision/guidance)

Execute end-to-end campaign activities including:

• Define campaigns: audience, messages, channel mix, objectives & activities

• Execute campaign and build a compelling story to the customer

• Monitor performance of the campaign & optimize post mortem of the campaigns

• Identify and execute revenue levers and conversion rate optimization through pricing and promotion (within constraints)

• Bachelor's degree in Marketing, Business, Economics, or a related field.

• Graduate of any college degree with up to 2 years working experience

• Have experiences in e-commerce, online marketing, retail/ investment banking, management consultancy is preferred

• Passion in data-driven marketing and creating growth

• Good analytical, project management, and problem-solving skills. Proficiency in data analysis tools and techniques.

• Detail-oriented with the ability to synthesize complex information.

• Self-driven, love challenges, have an entrepreneurial spirit and get things done

• Strong communication, collaboration skill, and ability to work well in an international team environment