Senior OTC Product Manager (Pharma/ Healthcare)
Mô tả công việc
• Product management: Managing the entire product life cycle, from ideation to development to launch to post-launch activities, with a focus on optimizing sales through OTC channels such as traditional pharmacies, pharmacy chains, modern trade, general trade, etc. This may include working with cross-functional teams such as business development, manufacturing, regulatory affairs, and sales to ensure product development and launch timelines are met.
• Brand management: Building and managing the brand identity for the product line, ensuring consistent messaging and positioning across all channels.
• Strategic Market Analysis: Dive deep into the market performance of the OTC product portfolio. Stay ahead by monitoring competitive activities, executing regular pricing analysis, and preparing insightful performance reports.
• Demand Forecasting: Collaborate with finance and the sales team to forecast demand for a segment of the OTC product portfolio. Your keen insights will be vital in anticipating market trends.
• Budget Management: Develop and oversee the budget plan for the OTC product portfolio based on the marketing strategy. Keep a tight rein on expenses, producing periodic reports to ensure financial goals are met.
• Targeted Marketing Activities: Plan and execute dynamic marketing campaigns tailored to various audiences, including Pharmacists, Traditional pharmacy, Pharmacy Chain, Modern Trade, General trade, consumers, and Healthcare Professionals (HCPs).
• Promotional Programs: Innovate and implement promotional programs across diverse audiences, creating impactful materials and supporting data. Ensure everything aligns seamlessly with the approved budget.
• New Product Launches: Drive the planning and execution of new product launches, working closely with Trade marketing, Digital marketing, Business development, RA, etc.
• Distribution Excellence: Maintain control over distribution levels in line with the established distribution model.
• Cross-Functional Collaboration: Foster excellent collaboration with other departments, ensuring a cohesive and synergistic approach to achieve common goals.
• OTC marketing team management: Responsible of OTC team’s performance. Ensure that all strategic brand objectives are achieved, delivered, and executed by strategic long-, medium- and short-term plans for brands/ products.
• Training: Conduct the product training, handling to internal and external parties.
• Fulfil any additional task if requested by MD.
Yêu cầu công việc
• Bachelor/master’s degree of Pharmacy, Medical, Marketing, Business Administration.
• 5+ years of working experience in similar position, strong experience of working with distributors, pharmacy chains, traditional pharmacy, modern trade, general trade, other OTC channels.
• Excellent leadership and communication skills, able to motivate teams and articulate product visions across all levels of the organization.
• Strategic mindset with evidence of having executed product strategies that significantly contributed to business growth.
• Strong drive achieve result contribute to company’s profitability, willing to develop.
• Professional personal appearance, creative, enthusiasm, leadership, team work, hard-working, reliability, strong communication, under pressure of work, independence, confidence.
• Multi-tasking, someone who can work in a fast-paced environment, can juggle multiple projects at once, while solving for the highest priorities first.
• Able to work on field and business traveling.
• Fluent in Business English
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
11/10/2024
Trưởng phòng
Sản Xuất > Nghiên Cứu & Phát Triển
Product Management, Brand Management, Market Analysis, Budget Management
Dược phẩm
Tiếng Anh
5
Không hiển thị
Địa điểm làm việc
MB Sunny Tower, 259 Tran Hung Dao Street, District 1, Hochiminh City, Vietnam
Tầng 11, Unit 11.02, MB Sunny Tower, 259 Trần Hưng Đạo, Phường Cô Giang, Quận 1, Thành phố Hồ Chí Minh
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