Senior Officer, Communications

POSITION PURPOSE

The Senior Communications Officer will play a crucial role in developing and implementing comprehensive communications strategies for British University Vietnam (BUV). This position is responsible for managing both external and internal communications, ensuring consistent messaging across all platforms, and maintaining the university's reputation as Vietnam's premier British education institution. The role will lead communications initiatives that support BUV's strategic objectives, enhance stakeholder engagement, and strengthen the university's brand position in the higher education sector.

AREAS OF RESPONSIBILITY

- Develop and execute comprehensive communication strategies aligned with BUV's strategic goals and brand positioning

- Lead the planning, creation, and distribution of high-quality content across multiple channels (digital, print, and social media)

- Collaborate with various departments to gather content and ensure consistent messaging across all university communications

- Manage internal communications to ensure effective information flow within the organization and strengthen staff engagement

- Oversee media relations, including press release development, media pitch preparation, and relationship building with key media contacts

- Monitor and analyze communication effectiveness through various metrics and prepare regular performance reports

- Support senior management in strategic communications materials

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

- Great English proficiency in reading, writing, speaking, listening

- Bachelor's degree in Journalism, Communications, Marketing, Economics, Finance, or related field

- Minimum 3 years of experience in communications, public relations, or related field

- Strong internal communications skill, project management skills

- Excellent writing, editing, and presentation skills

- Proficient in digital communication tools and social media management

Desirable

- Master's degree in Communications, Marketing, or related field

- Experience in internal communications within large organizations/FDI companies/international organizations

- Previous experience in education sector communications

- Knowledge of Vietnamese higher education landscape

- Experience with multimedia content creation - Possessing photography/designing skills is an advantage

COMPETENCIES (behavioural)

Essential

- Culture/Relationship Building

- Leadership Communication

- Communication Excellence

- Content Leadership

- Stakeholder Management

Desirable

- Event Management

- Project & Campaign Management