Senior MKT Executive - Events & Livestreams

Roles and Responsibilities:

Event Management:

- Lead the planning and execution of online and offline events, including fashion shows, product launches, workshops, and brand activations.

- Manage all aspects of event logistics, from venue selection and vendor coordination to guest lists and post-event analysis.

- Develop creative event concepts that align with brand objectives and resonate with target audiences.

- Manage event budgets and track expenses

Livestream MKT:

- Plan and execute engaging livestream events across various platforms (e.g., Facebook, Instagram, TikTok) to promote products, events, and brand initiatives.

- Collaborate with internal teams (design, merchandising) to develop compelling livestream content and showcase products effectively.

- Oversee livestream logistics, including scheduling, talent coordination and technical setup.

- Analyze livestream performance metrics and optimize strategies for increased viewership and engagement.

MKT Collaboration:

Work closely with the MKT team to integrate MKT teams to integrate event and livestream strategies with overall MKT goals.

Contribute to the development and execution of intergrade MKT campaigns across and various channels.

Other tasks assigned by Directors.

Benefits:

- Working equipment.

- Salary: Competitive

- Meal and transportation allowance.

- 13th month salary, bonus based on ability.

- Team building.

- Annual health check-up.

- Social insurance, health insurance, and unemployment insurance to State regulations.

- Annual leave, public holidays and New Year leave according to State regulations.

- Bachelor’s degree in MKT, Event Management, Communications or a related field.

- +3 years of proven experience in event planning and execution, with a focus on fashion or lifestyle brands.

- Experience with livestream MKT and online event platforms.

- Strong understanding of event MKT principles and best practices.

- Excellent project management, communication, and interpersonal skills.

- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.