Senior Marketing Manager
Mô tả công việc
The Senior Marketing Manager is responsible for the integrated marketing & communication strategy & execution to build awareness of SkyJoy Loyalty Program and promote engagement activities for members and partners. The individual will work closely with Product, Commercial and Data & Analytics to develop and execute marketing activities and campaigns.
Job Description:
Strategic planning and concept development for key multichannel’s marketing campaigns and activities in the year. Execute marketing strategies, initiatives and manage relating branding or event campaigns.
• Manage cross-functional initiatives that bring positive impacts on brand and business performance
• Manage consistent brand communications across all public and customer channels
• Supervise advertising, product design and other forms of marketing to maintain
consistency in branding
• Carrying out market research in order to keep up to date with customer trends, as well as
trying to predict future trends
• Supervise and report on monthly/quarterly/yearly marketing KPIs. Tracking performance of
all brand marketing campaigns, make sure all Brand Health Scores are achieved
• Undertake market research studies and analyze the results in order to understand the
market and customer tastes
• Monitor industry best practices. Integrate best practices to ensure optimal results, improved
deliverability, and compliance around permission-based marketing, privacy and spam
regulation
• Provide leadership and direction to team towards the achievement of goals and objectives.
Guide and motivate team to enhance performance and produce quality work, and ensure
that they are continuously developed for higher level roles
• Other tasks as required by Manager Lines & BOM
Yêu cầu công việc
A. Education & Work Experience
• BS/BA in Marketing or related field
• Minimum 9 years of marketing experience, with 5 years’ experience at manager level
• Marketing experience in travel, airline, lifestyle, OTA or retail is preferred
• Experience with integrated marketing communication
• Experience with new media, mobile marketing and digital advertising
• Experience with social media (FB, Tiktok), or creative media industry is a plus
B. Skills & Personal Attributes
• Detail-oriented with the ability to manage projects from inception through execution
• Excellent communication skills, both verbal and written
• Comfortable with data, analytics, CRM and loyalty programs coupled with creativity and a
passion for branding
• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial
environment
• Entrepreneurial, self-starter with hands-on approach
Benefits:
• Attractive income (base salary & performance bonus).
• Premium healthcare package.
• 15 days of annual leave, and 03 remote days per month.
• Devices provided (Macbook/ Laptop, mouse, monitor…)
• Frequent team bonding and company activities/ events.
• Work in newly innovated office and open working space.
• Shuttle bus provided
• Lunch allowance
Các phúc lợi dành cho bạn
Thưởng
Chăm sóc sức khoẻ
Cơ hội du lịch
Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
22/08/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
Marketing Campaign, Marketing Planning, Customer Loyalty Measurement, Commercial Experience, Ecommerce Platforms
Thương mại điện tử
Bất kỳ
9
Không hiển thị
Địa điểm làm việc
Galaxy Innovation Hub (GIHUB), High tech park, Tan Phu Ward, District 9, HCMC
PVGas Tower, 673 Nguyen Huu Tho street, Phuoc Kien commune, Nha Be district, HCMC
PVGas Tower, 673 Nguyen Huu Tho street, Phuoc Kien commune, Nha Be district, HCMC
(Xem bản đồ)Nhận diện một số hình thức lừa đảo
Lừa đảo thu phí
Đưa ra lời mời làm việc dễ dàng bất thường, đãi ngộ cao, kèm theo yêu cầu nộp các loại phí.
Xem chi tiết