Senior Marketing Executive

The Senior Marketing Executive will drive brand recognition, audience engagement, and content strategy for Mathpresso’s Math Teacher, Ngọc Huyền Lovebook. This role requires senior-level expertise in digital marketing, content creation, and trend analysis, ensuring the brand's consistent and engaging presence across multiple social media channels.

1. Market and Trend Analysis

- Conduct thorough research on the educational market, content trends, competitor strategies, and platform algorithms (especially TikTok, Instagram Reels, YouTube Shorts, and Facebook).

- Identify new opportunities for brand engagement and assess emerging content trends to ensure Ngọc Huyền LB remains a standout figure in educational social media spaces.

2. Content Strategy & Planning

- Develop and execute weekly, monthly, and quarterly content plans for specific campaigns related to math education, focusing on engaging and educational content.

- Lead brainstorming sessions to generate fresh and creative content ideas tailored for Ngọc Huyền LB’s audience.

- Create detailed content calendars and campaign concepts that align with Mathpresso’s brand values and marketing objectives.

3. Content Creation & Execution

- Write, edit, and script engaging video content, tailored to short-form platforms (TikTok, Reels, YouTube Shorts) and Facebook.

- Collaborate closely with designers and video editors to produce polished, visually appealing content.

- Oversee the end-to-end production of all content, ensuring brand consistency and quality.

4. Campaign Performance & Optimization

- Monitor, measure, and analyze content performance, making adjustments to improve engagement, reach, and conversion rates.

- Provide strategic recommendations to optimize future campaigns based on data-driven insights and periodic analysis reports.

- Ensure that all content aligns with the brand’s tone and style, while maximizing its effectiveness across platforms.

5. Brand Development & Engagement

- Increase brand recognition and audience interaction for Ngọc Huyền LB through innovative and creative content that highlights her teaching expertise.

- Engage proactively with the online community to foster a strong, supportive audience around the brand.

- Bachelor’s or Associate’s degree in Communications, Marketing, or related fields.

- At least 3 years of experience in digital marketing and social media.

Passionate about the communications industry, creative, and interested in brand building and marketing campaigns.

- Ability to write content for social media platforms such as Facebook, Instagram, TikTok.

- Basic skills in using applications like Capcut and Canva.

- Proactively monitor work progress, thoroughly understand product information, and program materials.

- Continuously update content trends and marketing trends on social media platforms.

- Work seriously, be ambitious, and ensure tasks are completed on time.

What We Offer:

- 100% official salary and social insurance during the probation period.

- A youthful and dynamic international working environment, competitive salary matching your capabilities, and bi-annual bonuses.

- Annual leave according to Labor Law + additional leave + Birthday leave + Company Birthday + Fresh leave (up to 20 days/year).

- Attractive salary matching your capabilities, and bi-annual bonuses.

- Endless fun with many exciting internal company events: company trips, holidays, birthdays, etc.