Senior Marketing Executive

Marketing Strategy Execution

• Assist the Marketing Manager in developing and refining the strategic marketing communications plan and ensure smooth implementation within the approved budget.

• Oversee and guide team members in managing communication channels to effectively promote products and services.

• Identify and develop advertising opportunities across ON and OFF channels to align with brand goals.

• Collaborate with agencies, partners to execute and optimize marketing campaigns.

Content Development and Strategy

• Supervise the creation and execution of digital marketing and social media strategies across various platforms, ensuring alignment with the brand voice.

• Oversee the creation of engaging content that drives brand awareness and customer engagement.

• Analyze campaign performance, compare results against KPIs, and suggest actionable improvements.

Campaign Management and Execution

• Lead the development and execution of marketing campaigns across various channels.

Digital Marketing Management

• Manage and optimize digital marketing activities to drive online traffic, engagement, and conversions.

Brand Management & Awareness

• Lead media and public relations initiatives to increase brand visibility and generate positive coverage.

• Research and stay updated on marketing trends and competitive landscape to enhance brand positioning.

• Support the Marketing Manager in planning monthly/seasonal promotional activities, and generating innovative ideas to captivate target audiences.

• Compile and analyze marketing campaign reports, highlighting ROI, effectiveness, and customer feedback.

Event Management

• Work with Trade MKT MNG to plan and execute brand-focused events to enhance customer engagement and drive brand loyalty, including activations at taprooms and external venues.

• Collaborate with internal teams to align event concepts with marketing campaigns and ensure a seamless customer experience.

• Evaluate and analyze the success of events from a branding perspective, providing feedback and suggestions for improvement.

Customer Relationship Management (CRM)

• Lead and manage a small team focused on CRM campaigns and marketing projects, ensuring smooth execution and alignment with company objectives.

Team Support & Leadership

• Oversee junior members of the marketing team, providing mentorship, guidance, and performance feedback.

• Foster a collaborative team environment, encouraging innovation and proactive problem-solving.

• Act as a key supporter of the Marketing Manager, stepping in to lead initiatives when necessary.

Other Tasks

• Undertake additional responsibilities as assigned by the Marketing Manager.

• Gross Salary 20-25tr.

• Bachelor’s Degree in Marketing or a related field.

• Proficiency in English, with excellent written and verbal communication skills.

• Minimum of 4-5 years of experience in marketing, with a preference for the F&B or service industry.

• Strong knowledge of the craft beer industry and enthusiasm for the product category.

• Proven ability to lead marketing campaigns and manage a team, providing guidance and ensuring collaboration.

• Creativity to develop engaging campaigns, combined with the analytical skills to assess and optimize campaign performance, attention to detail, and ability to handle multiple tasks in a fast-paced environment.

• Ability to juggle multiple projects and deadlines, ensuring all tasks are completed efficiently.

• Strong verbal and written communication to create compelling marketing content and effectively communicate.

• Ability to analyze market trends and customer data to drive insights and decisions.