Senior Marketing Executive
Mô tả công việc
The Senior Marketing Executive will drive brand recognition, audience engagement, and content strategy for Mathpresso’s Math Teacher, Ngọc Huyền Lovebook. This role requires senior-level expertise in digital marketing, content creation, and trend analysis, ensuring the brand's consistent and engaging presence across multiple social media channels.
1. Market and Trend Analysis
- Conduct thorough research on the educational market, content trends, competitor strategies, and platform algorithms (especially TikTok, Instagram Reels, YouTube Shorts, and Facebook).
- Identify new opportunities for brand engagement and assess emerging content trends to ensure Ngọc Huyền LB remains a standout figure in educational social media spaces.
2. Content Strategy & Planning
- Develop and execute weekly, monthly, and quarterly content plans for specific campaigns related to math education, focusing on engaging and educational content.
- Lead brainstorming sessions to generate fresh and creative content ideas tailored for Ngọc Huyền LB’s audience.
- Create detailed content calendars and campaign concepts that align with Mathpresso’s brand values and marketing objectives.
3. Content Creation & Execution
- Write, edit, and script engaging video content, tailored to short-form platforms (TikTok, Reels, YouTube Shorts) and Facebook.
- Collaborate closely with designers and video editors to produce polished, visually appealing content.
- Oversee the end-to-end production of all content, ensuring brand consistency and quality.
4. Campaign Performance & Optimization
- Monitor, measure, and analyze content performance, making adjustments to improve engagement, reach, and conversion rates.
- Provide strategic recommendations to optimize future campaigns based on data-driven insights and periodic analysis reports.
- Ensure that all content aligns with the brand’s tone and style, while maximizing its effectiveness across platforms.
5. Brand Development & Engagement
- Increase brand recognition and audience interaction for Ngọc Huyền LB through innovative and creative content that highlights her teaching expertise.
- Engage proactively with the online community to foster a strong, supportive audience around the brand.
Yêu cầu công việc
- Bachelor’s or Associate’s degree in Communications, Marketing, or related fields.
- At least 3 years of experience in digital marketing and social media.
Passionate about the communications industry, creative, and interested in brand building and marketing campaigns.
- Ability to write content for social media platforms such as Facebook, Instagram, TikTok.
- Basic skills in using applications like Capcut and Canva.
- Proactively monitor work progress, thoroughly understand product information, and program materials.
- Continuously update content trends and marketing trends on social media platforms.
- Work seriously, be ambitious, and ensure tasks are completed on time.
What We Offer:
- 100% official salary and social insurance during the probation period.
- A youthful and dynamic international working environment, competitive salary matching your capabilities, and bi-annual bonuses.
- Annual leave according to Labor Law + additional leave + Birthday leave + Company Birthday + Fresh leave (up to 20 days/year).
- Attractive salary matching your capabilities, and bi-annual bonuses.
- Endless fun with many exciting internal company events: company trips, holidays, birthdays, etc.
Các phúc lợi dành cho bạn
Thưởng
Nghỉ phép có lương
Annual leave according to Labor Law + additional leave + Birthday leave + Fresh leave (up to 20 days/year).
Hoạt động nhóm
Thông tin việc làm
08/11/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Digital Marketing, Social Media Management, Content Creation, SEO Management, Marketing Campaign
Giáo dục/Đào Tạo
Tiếng Anh
3
Không hiển thị
Địa điểm làm việc
CONINCO TOWER, Phố Tôn Thất Tùng, Trung Tự, Đống Đa, Hanoi, Vietnam
Nhận diện một số hình thức lừa đảo
Lừa đảo thu phí
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