(Senior) Growth Executive

- Build detailed user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization

- Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;

- Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;

- Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;

- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;

- Work closely with product team to provide user insights & business-led product development;

- Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.

- Hunger to drive action and impact;

- Strong intuition about user and product experience;

- Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;

- At least 2-3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;

- Strong interpersonal skill; able to manage stakeholders and drive for results;

- Familiar with the Food Delivery/Ride-hailing/Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users.

- Bachelor’s degree in Marketing, Data, Business or Finance.