Senior Expert, Customer Segmentation

Objective:

• Manage Customer Value Positioning for convenient application in the company's operational processes.

• Accurately and thoroughly identify and analyze the target customer group for each project product segment.

• Measure and analyze brand health periodically and effectively.

• Develop and manage the precise application of standards for each project segment.

• Optimize and manage personnel effectively based on KPIs allocated to each management personnel.

• Manage tasks according to approved schedules and budgets effectively.

Key accountabilities:

• Conduct customer behavior research to ensure the company's brand and products are accurately positioned and recognized in the market.

• Collaborate with the Project Marketing department, Customer Care division, and Sales division to develop market and customer research plans for all project segments.

• Implement market and customer research to achieve the company's business objectives.

• Take responsibility for the quality of research and cost management.

• Prepare quarterly research reports on market trends, customer behavior, and market share surveys for the segment market.

• Conduct research on the company’s customer behavior using various data sources or omni-channel data.

• Coordinate with the branding department to measure the company’s brand value and brand health.

• Collaborate with the branding and project marketing departments to measure the brand value and brand health of projects across all segments.

• Develop research standards, and oversee their usage and compliance at the corporate level.

• Develop research standards, and oversee their usage and compliance in projects across all segments.

• Be responsible for the assigned data and data sources at the company level.

• Build a management platform for the department's workflow to ensure all members work efficiently and adhere to regulations.

• Accurately update the department's data into the system.

• Achieve financial KPIs, non-financial KPIs, and other KPIs assigned at different times.

• Carry out and complete other assigned tasks.

• Be responsible for all issues arising related to the assigned scope of work.

Requirements:

Knowledge:

• University degree in Business Management, Marketing, Economics, Communication

• English proficiency equivalent to IELTS 6.0

Professional Knowledge:

• Marketing

• Understanding of real estate knowledge

• Knowledge of various types of market research

Experience:

• Experience in a similar position in the real estate industry

• Management experience

Professional Skills:

• Relationship building

• Detail-oriented work direction

• Results-focused

• Problem and crisis solving

• Ability to work under high pressure, multitask, and manage time

Training and knowledge transfer

Core Competencies:

• Responsibility and commitment

• Communication and interpersonal skills

Professional/Specific Competencies:

• Strategic and analytical thinking

• Ability to gather, synthesize, and interpret data, build and test hypotheses, critical thinking

• Consulting and advisory skills

• Management of work, agencies, and partners

• Creativity and innovation

• Writing skills