Senior Executive, Account Management (Service Contract)

TAPTAP seeks a Senior Executive, Account Management, to serve as a trusted advisor for our merchant partners. You will play a key role in building and maintaining strong relationships with merchant to driving branding initiatives & successful for campaigns

And his/her responsibilities:

* External - Merchant Engagement:

** Partnership Relations:

- Deepen the partnership between merchants and TAPTAP to provide business solutions and build a strong pipeline to achieve joint benefits.

- Conduct periodic business reviews, handle partnership renewals and expansions, and manage integration models, voucher listings, and campaign renewal.

- Provide business solutions to merchants, focusing on driving sales and branding

- Establish and maintain strong working relationships with merchant partners

- Improve content on partner platforms and drive exclusive launches

** Campaign performance management:

- Oversee front-end operations, product assortment, CRM, and brand marketing activities

- Enhance product performance and increase the digital presence of the brand

- Improve merchants' experiences by tracking data and performance and collaborating to improve satisfaction and effectiveness.

- Generate performance and sales reports weekly, ensuring proactive booking and monthly performance reviews with merchants

* Internal Responsibilities:

** Collaboration and Communication:

- Provide feedback and insights to internal stakeholders to ensure aligned strategies and execution.

- Engage relevant teams to resolve emerging business needs and issues from merchants

- Liaise internally and manage internal stakeholders effectively to ensure all project plans and solutions proposed to merchants are completed on time

- Work closely with the marketing team to ensure effective execution of all communications agreed upon with merchants, including in-app notifications, social posts, media, and POSM

- Collaborate with the Data & Analytics teams to track data and understand and improve campaign performance

** Market Analysis and Growth:

- Understand the key business drivers for this channel and manage channel forecasts.

- Build forecasts at the product, region, and account levels; monitor listed products and ensure order deliveries to achieve market share.

- Conduct market analysis and competitor research to stay ahead

- Set and achieve aspirational growth targets for the online side of the business

- Build the Joint Business Plan, define metrics, and drive sales for specific merchant accounts

* Perform other duties as requested by the line manager.

Other Information:

- This role is 12-months service contract

- Line report: Marketing Manager

You will have the following skills and experience:

- At least 5 years in a business development role or in partnership/account management. Experience in campaign or brand management is preferred, along with a strong background in B2B2C, E-commerce platform, Technology Applications

- Experienced in delivering tailored solutions based on merchant's needs. Proven ability to manage multiple account projects at a time, while maintaining sharp attention to detail.

- Strong verbal and written communication skills. Excellent listening, negotiation, and presentation abilities to communicate with and influence key stakeholders at all levels, from executive to C-level.

- Knowledge of technology, business, marketing, and innovation.

- Ability and flexibility to work in a fast-paced startup environment

- Having any of the below experience/knowledge is a plus:

- Experience in designing offline marketing campaigns and/or working with mobile app businesses (e.g., loyalty, rewards, etc.)