Senior Digital Performance Marketing Specialist

1. Planned and implemented effective advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn, Zalo, TikTok, etc., ensuring budget efficiency while meeting set objectives.

2. Monitor campaign performance, analyze data, and optimize key metrics (CTR, CPC, CPA, ROI, ROAS).

3. Collect and analyze data to accurately identify target audiences, adjusting ad messaging to enhance reach and engagement.

4. Collaborate with the design and content teams to build and optimize landing pages, improving conversion rates.

5. Track results, compile reports, evaluate campaign performance, and propose improvements for future initiatives.

6. Research and apply new advertising trends, technologies, and tools to enhance campaign quality

1. At least 4 years of experience in a similar role.

2. Strong understanding of advertising mechanisms and optimization across platforms such as Google Ads, Facebook Ads, LinkedIn, TikTok, etc.

3. Experience handling emergency situations, such as appeals and penalty removals from advertising platforms.

4. Proficiency in data analysis tools such as Google Analytics, Google Tag Manager, etc.

5. Experience in optimizing ad campaigns to achieve conversion goals.

6. Excellent communication and teamwork skills, with the ability to coordinate across multiple departments.

7. Creative, flexible, and proactive in seeking optimal solutions.

8. Strong work management skills and the ability to perform under high pressure.