Senior Content Marketing Executive - Insurtech
Job description
• Write and develop original, high-quality content for various platforms without supervision.
• Independently manage content creation and strategy across multiple platforms:
o Social Media (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber, etc.): Create and curate engaging content tailored to each platform’s unique audience and format. Ensure consistent brand messaging across all channels, and utilize each platform’s strengths (e.g., short-form videos on TikTok, professional content on LinkedIn, and interactive features on Instagram). Monitor trends, run paid campaigns, and leverage analytics to optimize reach and engagement.
o Company Website: Keep content up-to-date, ensuring consistency with brand guidelines.
o Mobile App: Manage in-app content to drive user engagement and interaction.
• Develop and execute content marketing strategies to boost audience engagement and brand visibility.
• Collaborate with other teams (design, product) to ensure content aligns with overall marketing and business goals.
• Analyze performance data and independently adjust content strategies to improve engagement.
• Stay informed about industry trends and best practices to ensure the company remains competitive in the market.
Job requirements
• Fluent in English (or Chinese, if applicable).
• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: 2-4 years in content marketing or related roles, experience working in insurance or fintech marketing, understanding customer needs and behaviors in these sectors.
• Proven ability to work independently and take ownership of content projects from conception to execution.
• Proficiency in managing content across social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber), websites, apps, and offline events.
• Strong content creation skills, with a focus on producing engaging content for tech-savvy, e-commerce-driven audiences.
• Ability to analyze campaign performance data and adapt strategies to optimize results.
• Excellent organizational skills, with the ability to manage multiple content streams and deadlines simultaneously without supervision.
• Excellent communication and interpersonal skills, with a team-oriented mindset.
• Goal-oriented mindset with a focus on achieving and exceeding targets.
• Ability to work in a fast-paced environment, managing multiple campaigns and deadlines simultaneously.
Nice to have:
• Experience in fintech or tech startups.
• Knowledge of SEO and content marketing strategies.
• Basic graphic design skills (Canva, Adobe Suite) to complement content creation.
• Experience in organizing and managing events, including activations, workshops, and product soft launches.
What We Can Offer
Paid Leave
Team Activities
Others
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
17/10/2024
Experienced (non-manager)
Marketing, Advertising/Communications > Content Marketing/Copywriter
Communication, Content Creation, Data Analysis, Marketing Strategy, Social Media Management
Finance
Any
2
Any
Job Locations
Quận 1
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