Senior Associate Content Manager

- Designing & Developing Social Media Strategies: Creating and developing social media strategies, setting goals to enhance brand awareness, and increase engagement.

- Managing Multiple Social Media Platforms : Amplify the number of quality followers and oversee & manage all social media platform engagement for the company, including Facebook, X, Instagram, Youtube, etc.

- Content Planning & Creation: Manage end to end high quality & high relevance content from strategy development, conceptualisation, production to implementation.

- Performance Analysis: Conduct performance analysis to measure the effectiveness of social media engagement strategies and closely relate it to business KPIs, while offering recommendation and improvements.

- Scheduling & Posting Content: Managing content calendar (i.e. editorial calendar), utilisizing social media listening tool to strategize, plan and post high relevant content.

- Manage and Optimize Paid Advertising Campaign: Supporting partnership and campaigns in managing and optimizing paid advertising campaigns on all social media platforms.

- Market Research & Competitor Research and Analysis: Conducting market and competitor analysis, and identify trends to keep Traveloka at the forefront of OTA Social Media.

- Community Management: Develop and drive a highly relevant community strategy, focusing on building network effect with the goal of nurturing overall social media enaggement.

- Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.

- Cost Optimization : Continously optimize cost spent to ROI that highly related to company KPIs.

- Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).

- Minimum 3+ years of experience in social media and content marketing.

- Excellent consulting, writing, editing (photo/video/text), presentation & communication skills.

- Proven success in the ability to drive organic growth through creative and data-informed content strategies.

- Extensive knowledge of social media platforms, influencer marketing and digital channel optimization.

- Skilled in interpreting and analyzing data to effectively communicate performance insights and - Provide evidence-based recommendations to all stakeholders.

- Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.

- Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.

- Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.