Sales & Marketing Manager (Sales Growth)
Mô tả công việc
1. Sales Campaign Management:
- Develop, launch, and evaluate sales campaigns to drive revenue and attract new customers.
- Collaborate with marketing and product teams to craft promotional materials, messaging, and channels to maximize impact.
- Track campaign performance, analyzing customer engagement, conversion rates, and ROI to optimize future campaigns.
2. Upselling and Cross-selling Initiatives:
- Design strategies to increase basket size and promote complementary products in-store and online.
- Regularly review sales data to identify product bundles or promotions that align with customer preferences.
3. Activation Activities:
- Plan and execute activation events, both in-store and externally, to increase brand awareness and drive traffic.
- Partner with local influencers, community groups, and event organizers to reach target audiences.
- Assess the impact of activation efforts on customer acquisition and store sales, adjusting strategies as needed.
4. Point of Sale Materials (POSM) Management:
- Oversee the design, production, and placement of POSM in Con Cưng stores, ensuring they are on-brand and compelling.
- Monitor POSM effectiveness and make data-driven adjustments to improve product visibility and engagement.
5. Customer Experience Enhancement:
- Lead initiatives to improve the in-store and digital customer experience, ensuring it aligns with Con Cưng’s brand values.
- Develop customer engagement programs, such as loyalty schemes, to boost repeat visits and strengthen customer relationships.
6. Performance and Reporting:
- Set measurable KPIs for all initiatives, ensuring alignment with Con Cưng’s sales goals and company objectives.
- Report on the effectiveness of sales campaigns, customer engagement, and upselling results to senior management.
- Regularly analyze sales data and market trends to inform future campaigns and identify new growth opportunities.
About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
Yêu cầu công việc
- Bachelor’s degree in Business, Marketing, Retail Management, or a related field
- A minimum of 2 years of managerial experience (line manager) in sales growth, retail management, or marketing.
- Strong organizational and project management skills, with the ability to handle multiple campaigns simultaneously.
- Excellent interpersonal and communication skills, with a collaborative and customer-focused approach.
- Proficiency in sales analytics tools, Microsoft Office Suite.
- Creative thinker with an eye for detail and passion for driving results
Benefit
- Annual bonus: 2 - 3 months under minimum KPI requirement
- Participate in the Employee Stock Option Program
- Work in a dynamic, open, creative environment
- Regular training, company team building, birthday bonus
Phân tích mức độ cạnh tranh
VietnamWorks AI
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Giá
29.000đ / lượt
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Thưởng
Đào tạo
Căn-tin
Thông tin việc làm
13/12/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Campaign Strategy Development, Sales Strategy, Product Management, FMCG, Category Management
Bán lẻ/Bán sỉ
Bất kỳ
5
Không hiển thị
Địa điểm làm việc
14th floor, Phu My Hung Tower, 08 Hoang Van Thai, District. 7, Ho Chi Minh
14th floor, Phu My Hung Tower, 08 Hoang Van Thai Street, District. 7, HCMC, Vietnam
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