Sales Manager

Key Responsibilities:

1. Sales Strategy & Planning:

• Develop and implement a comprehensive sales strategy that aligns with the company’s business objectives, market trends, and customer needs.

• Set and achieve ambitious sales targets and KPIs to drive revenue and market share growth.

• Monitor market conditions, competitor activity, and emerging trends in outdoor living and furniture sectors.

• Drive sales through multiple channels including retail, direct-to-consumer (DTC), e-commerce, wholesale, and B2B partnerships.

2. Team Leadership & Management:

• Lead, mentor, and develop a high-performing sales team, fostering a culture of collaboration, accountability, and continuous improvement.

• Provide guidance, training, and support to sales team members, ensuring they meet or exceed individual and team sales goals.

• Conduct regular performance reviews and implement strategies for professional growth and career development.

3. Client Relationship Management:

• Build and maintain strong relationships with key clients, including retailers, distributors, commercial accounts, and large-scale buyers.

• Identify and pursue new business opportunities and partnerships to expand the company’s customer base and revenue streams.

• Oversee the negotiation and closing of high-value sales contracts, ensuring favorable terms and long-term relationships.

4. Sales Forecasting & Reporting:

• Develop accurate sales forecasts and track performance against goals.

• Provide regular sales performance reports, market insights, and business forecasts to senior leadership.

• Analyze data to identify sales trends, opportunities, and areas for improvement.

5. Product Knowledge & Market Insights:

• Stay informed on the latest trends in outdoor living and furniture design, materials, and consumer behavior.

• Work closely with the product development team to ensure sales efforts are aligned with new product launches and innovations.

• Communicate customer feedback and market insights to help drive product and service enhancements.

6. Budget & Expense Management:

• Develop and manage the sales department budget, ensuring efficient use of resources and meeting financial objectives.

• Monitor sales-related expenses and optimize the cost-effectiveness of the sales process.

7. Cross-Functional Collaboration:

• Collaborate with marketing to develop promotional campaigns, product positioning, and brand messaging that resonate with target markets.

• Work closely with the operations and customer service teams to ensure smooth order fulfillment and customer satisfaction.

• Collaborate with the supply chain and inventory teams to ensure product availability and manage demand fluctuations.

• Bachelor's degree in Business, Marketing, or related field.

• 2-5 years of sales experience, with at least 3 years in a leadership role, preferably in the outdoor furniture, home goods, or a related industry.

• Proven track record of achieving and exceeding sales targets and building high-performing sales teams.

• Strong knowledge of outdoor furniture products, trends, and customer preferences.

• Excellent negotiation, communication, and interpersonal skills.

• Ability to analyze sales data and translate it into actionable insights and strategies.

• Strong leadership skills with the ability to motivate, coach, and inspire a team.

• Experience in managing multi-channel sales strategies (retail, wholesale, DTC, etc.).

• Proficiency in CRM software and sales analytics tools (e.g., Salesforce, HubSpot).

• Willingness to travel as required for client meetings, trade shows, and industry events.