Sales Event & Activation Executive

Summary of Responsibilities:

This role is responsible for developing, implementing engagement programs, all types of Banca channel events. activation activities for salesforce and partner. It also includes defining customer segmentation and propositions, and monitoring the performance of all implemented programs.

Principal Responsibilities:

1. Engagement Activities

• Design and execute engagement programs and initiatives specifically targeted at bank partner, internal sales force and customers to strengthen relationships and drive business growth.

• Take care of Talent Club for top salesmen from bank partner and internal salesforce, including implement high frequency club activities, special sales events, communication, rewards.

• Identify engagement needs and tailor activities to meet business plan periodically.

2. Plan and Organize Events

• Develop comprehensive plans for internal and external activation activities for Banca sales force, partner’ branches with various theme for each month (Sales & Customer Workshop, Kickoff, GP/IW, Training, Minishow, Bigshow, Contest, etc.).

• Plan, organize and take responsibilities for end-to-end process of trip events.

• Oversee all aspects of event management including logistics, budgeting, and vendor coordination.

• Give instructions/guideline for salesforce to organize events at branch level with standard requirements throughout branch level.

3. Sales Marketing and Communication Activities

• Rewards, recognition events for top branches, top salesmen.

• Internal/external communication for contests, sales activities, campaign.

• Develop compelling content for various communication channels (e.g., social media, POSM, etc.) and ensure consistent messaging.

• Partner with the MarCom Dept. to align engagement activities with broader marketing & branding objectives and campaigns.

• Coordinate to execute new product launching roadshow.

• Cooperate with MarCom in release communication articles (interview top salesmen, top branches, sharing talkshow) and CRS activities of bank partner’s branches.

• Supervise the design, production, and distribution of collateral and promotional materials to aid Banca’s events.

• Share insights and feedback with the marketing team to enhance campaign effectiveness.

• Manage and assist in the creation of POSM, sales-kit, gifts, brochure, EDM, e-poster, etc. to support sales team activities.

• Experience in organizing high-frequency sales activities, special sales events, designing and implementing engagement programs that drive business growth.

• Capability to identify engagement needs and tailor activities to meet business plans.

• Strong organizational skills to manage full event processes, including logistics, budgeting, and vendor coordination.

• Excellent verbal and written communication skills to effectively convey messages and engage with various stakeholders.

• Innovative thinking to design, develop various of activation activities and events.

• Working effectively with cross-functional teams, including sales, operations, and customer service.

• Flexibility to adapt to changing business needs and event requirements.

• Be open minded and always hunger for new ideas; High-energy, can-do attitude

• Work under high pressure and tight timelines to effectively conduct massive nationwide programs.

• Results-oriented, with excellent relationship-building and influencing skills.

Education and Experience:

- Minimum 2 years of experience in finance, banking, insurance.

- University Degree in Marketing, Finance, Business Administration.