Rural Channel Development Manager

PURPOSE OF ROLE

Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings.

Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers.

ACCOUNTABILITIES

Ethical Channel:

• Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas.

Trade Sales Channel: develop & execute Rural customized Trade Programs

• Retailer programs: understand store classification and retailer’s insights in Rural then build tailor-made programs to gain retailer’s support & endorsement.

• Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.

• Develop & implement the in-store merchandising/visibility, communication & activation programs.

• Develop in-store merchandising guideline matching with Rural store classification & shopper’s behaviors.

• Develop in-store communication & ensure quality of POSM production & implementation.

• Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts.

• Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals.

Consumer Channel:

Consumer Promotion:

• Recommend clear promotional guidelines based on shopper understanding and market knowledge.

• Ensure all promotional investment is properly reviewed and evaluated.

• Lead Rural consumer promotion plan & budget management.

• Deploy, follow up and track Rural promotion activities, corporate with other functions, such as:

Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient

stock supply to meet the sales target.

Activation:

• Develop & execute right activation activities with effective cost to drive sustainable offtake at right

stores.

• Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the

smooth Push (Sales/assortment) & Pull (off-take) model.

Media:

• Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media

& Digital Media)

• Ensure efficiency media budget spend in Rural Channel.

REQUIREMENT

• Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.

• Record of success in Trade Marketing and GT Channel.

• Understand route to market model and the selling process.

• Ability to engage and work with cross functions.

• Bachelor's degree, preferably in in Business, Economic, Marketing, Trade.

• Good command of English

• Excellent analytical skills

Minimum 5 years

• Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.

• Record of success in Trade Marketing and GT Channel.

• Understand route to market model and the selling process.

• Ability to engage and work with cross functions.

Education

• Preferably in in Business, Economic, Marketing, Trade. Bachelor

CORE Skills Required

• Excellent analytical skills

• Good strategic thinking

• Good planning skills

• Good at deployment, follow-up, tracking skills

• Well-organizing and Good at time management

Professional Skill

• Good at problem-solving skills

• Excellent influencing skills

• Multi-task skills

• Good presentation skills

• Good at people engagement/management skills

• Good collaboration/team-work skills

• Good knowledge in Nielsen/ Kantar World Panel/ Mill World Brown

• Winning Mindset

• Result Oriented; Passionate

• Resilient; Persistent; Ability to handle high levels of pressure

• Sense of Urgency

Behavioral / Leadership Skill

• Learning Agility

• Mature

• Team Spirit

• Ambitious in Career

• Ethical Behaviors

Language Skill

• Good command of English

Computer Skill

• MS Office