Redcomms - Creative Comms Planner

Key Responsibility:

Lead the project in the planning phase: find out the bottle-neck of each brief; research on market landscape, consumer insights & media behaviors to propose communication strategy and 3600 channel strategy;

Work together with the Internal team (Content Team/ Account team/ Design) to develop the proposal; - Present the proposal to clients & protect the plans to win the business/plan;

Capabilities of creative validation related to concept, content & visual development.

Support project team during the execution phase;

Update new trends & knowledge to coach planner team members.

Key Deliverables:

Inspiring & insightful creative brief, on-brief communication strategy, suitable channel strategy;

Qualified communication proposal that meets client's expectations and delivers business objectives, marketing objectives & communication objectives;

Convinced presentation and agile, valuable contributions for clients in both the planning & execution processes;

Convinced creative validation when working across project teams;

Strong planner team including social planner & digital media planner (in future)

Excellent project management skills.