Redcomms - Creative Comms Planner

Day-to-day Responsibilities, Tasks, and Duties

- Strategy Development:

o Collaborate with clients and internal teams to understand business objectives, target audience profiles, and communication goals.

o Conduct research and analysis to identify market trends, competitor activities, and consumer insights.

o Develop comprehensive communication strategies aligned with client objectives, ensuring integration across various channels and touchpoints.

- Creative Conceptualization:

o Generate innovative ideas and concepts that resonate with target audiences and align with client brand identities.

o Translate strategic insights into compelling creative briefs for design, content, and multimedia teams.

o Foster a culture of creativity and innovation within the agency, encouraging cross-functional collaboration and brainstorming sessions.

- Campaign Execution:

o Oversee the end-to-end execution of communication campaigns, ensuring adherence to timelines, budgets, and quality standards.

o Coordinate with internal teams and external vendors to produce content, design assets, and promotional materials.

o Monitor campaign performance, analyze metrics, and provide recommendations for optimization and improvement.

- Client Management:

o Act as the primary point of contact for clients, maintaining strong relationships and providing regular updates on campaign progress.

o Present strategic recommendations, creative concepts, and campaign results to clients, demonstrating value and ROI.

o Proactively identify opportunities for upselling or expanding services to existing clients based on their evolving needs.

- Industry Expertise:

o Stay abreast of industry trends, best practices, and emerging technologies in communication, advertising, and digital marketing.

o Share insights and thought leadership internally and externally through presentations, articles, and participation in industry event.

Skills, Knowledge, and Abilities

- Bachelor's degree in Marketing, Communications, or related field.

- 2-3 years of experience in a similar role within an agency.

- Strong strategic thinking, creativity, and communication skills.

- Knowledge in marketing, branding, strategic planning & communication channels;

- Proficiency in project management tools and analytics platforms.