Product Marketing Senior Executive
Job description
Panasonic Sales Vietnam is currently looking for a Product Marketing Senior Executive to be in charge of the online and offline marketing activities for Alkaline and RO products with the below responsibilities:
• Work with sales, marcom and related departments to achieve monthly sales target of Alkaline & RO categories.
• Lead members in team to develop advertising & promotion plan, creative briefs and guide creative direction to meet. objectives for all advertising, promotion and public-¬facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Collaborate with Marcom| Digital Team to manage marketing metrics, take prompt actions to achieve KPI.
Job requirements
• Bachelor Degree in related field and Master’s degree a plus.
• From 3 years working experience in Sale & Marketing field (experience in Consumer Electrics is preferred)
• Proficiency with online marketing and social media strategy.
• Proven experience designing a customer journey for websites and apps.
• Fluent English and good at MS Office.
• Hard-working, willing to travel.
• Good communication skill, time management skill.
What We Can Offer
Bonus
Paid Leave
Laptop
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
03/10/2024
Experienced (non-manager)
Marketing, Advertising/Communications > Product Marketing
Product Marketing, Market Research, Branding, Marketing Campaign
Electrical/Electronics
English
3
Vietnamese
Job Locations
Tầng 14, Tòa nhà Charmvit, số 117 đường Trần Duy Hưng, phường Trung Hòa, quận Cầu Giấy, Hà Nội, Việt
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