Product Manager - Brand Manager

I. JOB RESPONSIBILITIES

1. Product/Brand Strategy:

• Develop and execute product/brand strategies, including product positioning, messaging,

and market goals.

• Evaluate market trends, analyze competitors, and identify opportunities to implement

effective strategies.

• Product Portfolio Management:

• Plan and execute new product launches, from concept development to commercialization.

• Manage the product lifecycle, optimize the portfolio, and propose product improvements.

2. Marketing and Promotion:

• Collaborate with cross-functional teams (Marketing, Sales) to implement promotional

campaigns that enhance brand awareness and boost sales.

• Monitor and evaluate the effectiveness of marketing activities and promotional programs.

• Forecasting and Budget Management:

• Develop revenue plans, manage marketing budgets, and ensure return on investment

(ROI).

• Analyze sales data and market trends to provide accurate forecasts.

3. Internal and External Collaboration:

• Work closely with production partners, suppliers, and the sales team to ensure alignment

with business goals.

• Manage relationships with advertising and communication agencies for effective

campaign execution.

REQUIREMENTS

• Bachelor’s degree in Business Administration, Marketing, Economics, or related fields.

• 2-5 years of experience as a Product Manager/Brand Manager in the FMCG industry.

• Strong analytical skills, strategic thinking, and problem-solving abilities.

• In-depth knowledge of the FMCG market and consumer behavior.

• Excellent communication, negotiation, and presentation skills.

• Proficient in management and analysis tools such as Excel, PowerPoint.

BENEFITS

• 100% salary during probation period.

• Full benefits: Social Insurance (BHXH), Health Insurance (BHYT), Annual Leave, Personal Income Tax (PIT) as per labor law.

• Uniforms, tools, and equipment provided for work purposes.