Online Brand Manager

MAIN ACCOUNTABILITIES

Responsible for achieving Brand objectives with respects sales volume:

• Develop and implement the marketing strategy for e-com channel. Including the consumer & customer centric business plans in collaboration with commercial teams, collaborate with transactional media partner/manager to build a performance media strategy.

• Be able to extract and read data to understand consumer insights and market shifts to develop strong sell-out plans driving growth.

• Oversee and input into the development of operational brand plans.

• Propose and monitor brand activities in order to address identified brand issues.

• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends.

• Manage external agencies and suppliers (expert partners).

Drive innovation and creativity in products and brand activities:

• Drive product development projects in assigned brands.

• Collaborate with R&D and project team to develop the online strategy for launch and propose product to launch online.

• Increase brand awareness of categories/brands.

• Ensure application of best practice of brand management tools.

• Analyze and propose relevant research studies.

• Utilize research data/findings and market information effectively.

Implement A&P Budget effectively to ensure ROI:

• Manage the impact of each cost element on brand/online business profitability.

• Control brand support expenditure.

• Improve brand profitability through implementing cost control measures.

• Bachelor degree in any discipline

• Preferably 5-6 years of experience in Marketing, preferably Online, Digital in Personal Care/Cosmetics/FMCG

• Skills in digital marketing ranging from monitor analytics, interpreting data, implementing effective CRM campaigns to target core consumers effectively.

• A passion for marketing, the online space and digital marketing.

• Experience developing concepts and product innovations.

• Demonstrated high performance in project management

• Commercial acumen

• A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management

• Strategic thinking, analytical thinking and critical thinking.

• Good articulation & conceptual thinking and strong project management skills.

• Proficiency in English.