Officer, Digital Marketing

POSITION PURPOSE

We are seeking a highly skilled Digital Marketer with a comprehensive understanding of the online marketing landscape. You will be responsible for planning, implementing, and managing a wide range of digital marketing campaigns across multiple platforms, with a strong focus on driving customer acquisition and growth. This role requires a combination of technical expertise, data analysis skills, and a strategic approach to marketing.

AREAS OF RESPONSIBILITY

1. Lead Generation Advertisement (40%)

• Paid Advertising: Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Facebook Ads, and other social media platforms.

• Proven records on managing budget at least 500 millions/ month.

• Proficient in setting-up website tracking using Google Tag Manager.

• Familiar with CPA optimization workflow (Conversion tracking, Pixel, Dataset, Offline conversion, CAPI)

• Work with Creative team to optimize ads creative contents and landing page contents to meet conversion rate target.

2. Landing page creation (30%)

• Proficient in drag-and-drop landing page tools (Ladipage, Wordpress …)

• Foundational knowledge on SEO

• Basic practices using design tools: Canva, Photoshop, Illustration

• Possess certificates in UX/ UI is a major advantage

• Preferer theoretically understanding in HTML, CSS, JS

3. Data And Automation Workflow (20%)

• Data Analysis: Familiar with Google Analytics, Power Query, Excel Analysis Toolkit and other analytics tools to track campaign performance, identify trends, and make data-driven decisions.

• Knowledge of workflow automation tools like Zapier, n8n, Power Automate, or Make.com is a plus.

4. General (10%)

• Industry Knowledge: Stay current with the latest digital marketing trends, technologies, and best practices through continuous learning and professional development.

• Cross-functional Collaboration: Work closely with teams across the organization (e.g., sales, product development) to ensure alignment and maximize the impact of digital marketing efforts.

• Performance Reporting: Prepare and present regular reports on digital marketing performance, highlighting key metrics, insights, and recommendations for improvement.

• Holder of Bachelor’s degree in digital marketing, marketing and communications or equivalent from relevant programs;

• Minimum of 3 years of related digital marketing experience required;

• Proficiency in English;

• Experience in education field is an asset;

• Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;

• Ability to work independently as well as on a team; and able to perform under pressure;

• Ability to transform data into actionable insight;

• Excellent communication and interpersonal skills;

• Planning and process management skills;

• Manage advertising budget up to 500M/ month;

Desirable:

• Experience working in a flexible and changeable environment;

• Proven ability to manage agencies and stakeholder relationships;

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;

• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility;

COMPETENCIES (behavioural)

Essential:

• Skill – Work organizing and time management skills;

• Skill – Analytical, solution-drawing and decision-making skills;

• Skill – Changes management skills;

• Skill – Result-oriented mindset;

• Attitude – Detail-oriented, attentive;

• Attitude – Business Confidential;

Desirable:

• Knowledge – Insight on areas of business;

• Skill – Teamworking skills;

• Skill – Communication skills;

• Skill – Explanatory presenting skills;

• Attitude – Perseverant;

• Attitude – Honest;