Media and Digital Marketing Manager (Global Leading FMCG)

Take the lead for the media & digital marketing objectives for 3 key brands. Formulate a comprehensive long-term vision and strategy, translating it into actionable plans.

Description

Integrated Communication Planning

* Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.

* Map and analyze the customer journey to identify areas for improvement and innovation.

* Review and evaluate integrated communication proposals/plans from cross-agencies.

* Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).

* Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.

* Measure media placement effectiveness and efficiency based on KPIs.

Media Mapping Business Acumen

* Define category movements by analyzing historical data and competitor actions.

* Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.

* Identify communication threats and opportunities to enable agile business turn-around actions.

* Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.

* Focus on mapping and optimizing the end-to-end customer journey.

* Identify key touchpoints and moments of truth that impact the customer experience.

* Design and implement consumer experience strategies that align with the company's brand and business goals.

* Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.

* Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.

Optimization, Measurement, and Innovation Seeking

* Build and maintain a report analysis structure to track media KPIs.

* Establish and maintain strategic partnerships with media partners/suppliers.

* Evaluate partnership sponsorship packages.

* Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.

* Respond to ad-hoc requests from brand teams.

Leadership Competencies:

* Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.

* Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.

* Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.

* Lead consumer experience initiatives and projects from conception to execution.

Profile

* 5-6 years of experience in marketing communication.

* Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.

* Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.

* Strong analytical skills and proficiency in using Martech tools like PowerBI.

* Agile problem-solving skills.

* Strong stakeholder management skills.

* A comprehensive understanding of marketing and business functions in the FMCG sector is essential.

* Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.

* Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships

* Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.

* Proficiency in written and verbal English communication is a must

Job Offer

* Attractive compensation package of the market.

* Global company in an exciting industry.

* Opportunity for comprehensive development in brand management.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .

Integrated Communication Planning

- Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.

- Map and analyze the customer journey to identify areas for improvement and innovation.

- Review and evaluate integrated communication proposals/plans from cross-agencies.

- Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).

- Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.

- Measure media placement effectiveness and efficiency based on KPIs.

Media Mapping Business Acumen

- Define category movements by analyzing historical data and competitor actions.

- Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.

- Identify communication threats and opportunities to enable agile business turn-around actions.

- Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.

- Focus on mapping and optimizing the end-to-end customer journey.

- Identify key touchpoints and moments of truth that impact the customer experience.

- Design and implement consumer experience strategies that align with the company's brand and business goals.

- Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.

- Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.

Optimization, Measurement, and Innovation Seeking

- Build and maintain a report analysis structure to track media KPIs.

- Establish and maintain strategic partnerships with media partners/suppliers.

- Evaluate partnership sponsorship packages.

- Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.

- Respond to ad-hoc requests from brand teams.

Leadership Competencies:

- Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.

- Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.

- Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.

- Lead consumer experience initiatives and projects from conception to execution.