Marketing Specialist

Location: Charles Wembley - 39 BT2, Tổ 17, Nam Từ Liêm, Hà Nội, Vietnam

Department: Marketing

Reports to: Business Development Director

Job Summary:

We are seeking a results-driven and creative Marketing Executive to plan, execute, and optimize marketing strategies. The ideal candidate will provide creative ideas and solutions to drive brand growth, customer engagement, and revenue generation.

Key Responsibilities:

1. Strategic Planning:

o Develop and implement marketing strategies that align with company objectives.

o Conduct relevant market research to identify new trends, customer needs, and understand the competitive landscape thoroughly.

2. Campaign Management:

o Plan and execute marketing campaigns across digital and traditional channels.

o Manage content creation for social media, email marketing and website updates (if necessary)

3. Analytics and Reporting:

o Monitor campaign performance using analytics tools (e.g., Google Analytics).

o Provide insights and prepare reports on market effectiveness, communicate findings and presents to the team and relevant stakeholders.

4. Collaboration:

o Coordinate with cross-functional teams, i.e. Sales, R&D to create engaging content whilst ensuring cohesive branding and messaging.

o Collaborate with colleagues from other Vietnam offices (Ho Chi Minh and Danang) on re-sharing one another’s social media posts where relevant and align on major marketing initiatives when assigned

o Provide marketing-related support for company events, at trade shows or at similar related events

o Manage relationships with external vendors, agencies, and partners to maintain cordial working relationships

5. Brand Management:

o Work closely with suppliers to align brand objectives.

o Maintain consistent branding across all channels and materials.

o Drive efforts to increase brand visibility, create more front-of-mind awareness and customer loyalty.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Strong understanding of marketing principles

• Proficiency in marketing tools and platforms (e.g. social media tools).

• Creative thinking and problem-solving abilities

• Strong organizational and time management skills.

• Excellent verbal and written communication skills.

• Attention to detail.

Preferred Skills:

• Experience in SEO/SEM, content marketing, or PPC advertising.

• Knowledge of graphic design tools (e.g., Adobe Creative Suite).

• Certification in marketing-related tools or platforms (e.g., HubSpot, Google Ads).

Why Join Us?

• Opportunity to work with a dynamic and growing team.

• Professional development and growth opportunities.

• Competitive salary and benefits package.

Charles Wembley is an equal opportunity employer. We encourage candidates of all backgrounds to apply.