Marketing Manager

1. Strategic Leadership

• Develop and implement integrated marketing strategies for both brands to drive sales, enhance brand awareness, and strengthen market positioning.

• Align marketing activities with business goals and brand objectives.

• Monitor and analyze market trends to identify opportunities and threats.

2. Team Management

• Lead, manage, and mentor a team of 6-8 members, including senior and junior marketing executives, content creators, and video editors.

• Set clear goals, monitor performance, and provide constructive feedback.

• Foster collaboration and creativity within the team.

3. Campaign Development

• Oversee the planning, execution, and performance analysis of marketing campaigns, including digital, social media, email, and event marketing.

• Ensure consistent branding and messaging across all platforms.

• Manage influencer collaborations, partnerships, and PR activities.

4. Budget Management

• Create and manage the marketing budget for both brands.

• Optimize spending to maximize ROI across all marketing initiatives.

5. Content and Digital Marketing

• Supervise the creation of engaging content, including social media posts, videos, blogs, and newsletters.

• Develop SEO and SEM strategies to drive website traffic and conversions.

• Analyze digital performance metrics and adapt strategies accordingly.

6. Brand Development

• Ensure brand guidelines are adhered to in all marketing materials and activities.

• Develop strategies to differentiate each brand while maintaining synergy between them.

7. Stakeholder Collaboration

• Work closely with sales, product development, and logistics teams to align marketing efforts with company operations.

• Act as the primary point of contact between the marketing department and the CEO.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum 7 years of experience in marketing, 3 years in leadership roles, preferably in the interior design, furniture, or lifestyle industry.

• Proven ability to manage multiple brands and teams simultaneously.

• Strong knowledge of digital marketing, SEO, social media platforms, and analytics tools.

• Excellent leadership, organizational, and communication skills.

• Creative mindset with the ability to develop innovative campaigns and solutions.

• Budget management and analytical skills to assess campaign performance and ROI.