Marketing Manager
Mô tả công việc
Department: Marketing
Report to: Head of Marketing
Key Responsibilities:
1. Marketing planning and campaign management
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Ensure brand visibility in all communication channels are consistent and follow brand guidelines
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Develop integrated and tactical Marketing campaigns to improve brand funnel performance and achieve marketing objectives
• Coordinate with internal teams to Lead execution of integrated & tactical marketing campaigns
• Manage external suppliers like media, digital, production agencies to maximize performance of campaigns and ensure KPI delivery
• Partner with performance marketing to drive effective lead generation & better customer experience
• Monitor and evaluate campaign performance
• Staying abreast of relevant research and trends in the areas of focus and promoting best practices.
2. Content Strategy & Execution
• Develop and implement a comprehensive digital content strategy to grow social channels and drive customer engagement
• Create, edit, and publish engaging content across various digital platforms
• Collaborate with internal teams to align content with business goals. Ensure all content is consistent with brand voice and guidelines
• Optimize content for SEO to improve search engine rankings
• Ensure content compliance with copyright and data protection regulations
• Analyze content performance and make data-driven decisions to improve engagement
• Stay up to date with industry trends and best practices in digital content marketing
• Coordinate with external content creators and agencies as needed
• Manage and segment content creator pool for business/MKT purposes
• Leverage content creators/TikTokers/Youtubers/KOL/KOC… to support communication campaigns.
3. Others
• Manage Marketing budget & conduct all related marketing reports
• Ensure all marketing initiatives compliant to company policies, internal code of conduct and external regulatory policies where applicable
• Other tasks assigned by Line Manager.
Yêu cầu công việc
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Minimum of 8 years of experience in Brand or Digital Marketing… preferably in FMCG sector. Nice to have experience in others such as Financial, E-commerce or App.
• At least 5 years experiences working in Global Companies
• Experienced in Digital Content Development
• Proven track record of developing and executing successful brand campaigns
• Strong analytical skills with a data-driven approach to decision making
• Fluent in English
• Good leadership and team management
• Excellent communication and interpersonal skills.
Benefits:
• Working time: 5 days/week (Monday to Friday)
• Opportunity for promotion and career development
• Competitive Income
• Attractive Bonus Policy
• Compulsory Insurances full salary (Social Insurance, Health Insurance, Unemployment Insurance) based on the Labor Code and PVI premium health Insurance based on the Company's regulations
• 11 Public holidays based on the Labor Code, 20 Annual leave days based on the Company's regulation, 5-year-employee has 1 more annual leave day
• Company Team Building Trip every year
• Participate in other Company activities: Sports, Family Day, Children's Day
• Training sponsorship programs: Securities certificates, Soft skills, Technical skills
• Professional and dynamic working environment.
Work Place: Vietcap Securities Joint Stock Company
• Floor 15, Bitexco Financial Tower, 02 Hai Trieu Street, District 1, HCMC.
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
06/09/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Securities Investment, Digital Marketing, Finance, Branding Campaign, English
Chứng khoán
Tiếng Anh
8
Không hiển thị
Địa điểm làm việc
Floor 15, Bitexco Financial Tower, 02 Hai Trieu Street, District 1, HCMC
15/F, Bitexco Financial Tower, 02 Hai Trieu St., Dist. 1, HCMC
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