Marketing Executive (Relocating to Sri Lanka)

Branding:

• Social Media Management: Oversee company social media channels (e.g., Facebook, Instagram, TikTok) to align with brand goals and drive engagement.

• Brand Asset Creation: Develop and maintain brand assets (graphics, videos) for social media, ensuring consistency in messaging and design.

• Campaign Execution: Lead creative campaigns on platforms like TikTok and Threads to boost brand awareness and engagement.

• Content Planning: Plan content calendars with posts, promotions, and interactive content to keep channels active.

• Performance Monitoring: Track social media metrics (traffic, engagement) and optimize campaigns for better results.

Acquisition:

• Market & Trend Analysis: Monitor trends and audience behavior to drive acquisition through the right channels.

• Performance Channel Optimization: Manage and optimize performance channels to acquire new users and retain existing ones.

• App Marketing: Execute app marketing strategies, including ASO, user acquisition, and retention efforts.

• Keyword & SEO Strategy: Develop and optimize keywords for app marketing and SEO to ensure visibility and reach.

• Ad Campaign Management: Run ad campaigns across platforms (Google Ads, Facebook) to drive user acquisition and performance.

Performance Analysis & Reporting:

• Campaign Monitoring: Analyze campaign performance (traffic, conversions, ROI) to ensure effectiveness.

• Data-Driven Optimization: Use insights to optimize campaigns and improve acquisition efficiency.

• Report Generation: Prepare performance reports with recommendations for future strategies.

Collaboration & Coordination:

• Cross-Team Collaboration: Work closely with creative, sales, and product teams to align marketing strategies.

• External Partnerships: Manage relationships with influencers and media partners to enhance reach.

High-Pressure Performance:

• Adaptability: Thrive in fast-paced, high-pressure environments, demonstrating flexibility and a proactive approach to meet deadlines.

• Bachelor’s degree in Marketing, Business, or related field.

• 2-3 years of experience in digital marketing, including app marketing, SEO, and media buying.

• Open to relocating to Sri Lanka

• Proven success in managing campaigns across digital channels (social media, SEO, ad networks).

• Experience with App Store Optimization (ASO), user acquisition, and retention.

• Knowledge of keyword research, SEO, and paid media campaigns (Google Ads, Facebook Ads).

• Familiarity with the Vietnamese market, particularly in gaming, esports, and sports.

• Strong communication, content creation (writing, design, video), and project management skills.

• Ability to work under pressure, adapt quickly, and manage multiple tasks.

• Proficiency in both Vietnamese and English preferred.

Benefits:

• Relocation Flight Ticket & Transportation

• Company Accommodation/Housing Allowance

• Annual leave: 24 days

• Medical Leave: 10 days

• Medical & Insurance Coverage

• Daily Meals (on-duty)

• Flight Ticket

• Online/Onsite Trainings & Career Development