Marketing Executive

I. JOB RESPONSIBILITIES

1. Trade Marketing

• Develop and execute in-store promotional strategies to increase product visibility and

sales.

• Collaborate with sales teams to implement trade marketing initiatives and support retailer

partnerships.

• Analyze market trends and competitor activities to identify opportunities for trade

promotions.

• Monitor and evaluate the effectiveness of trade marketing campaigns and adjust

strategies as needed.

2. Consumer Marketing

• Create and manage marketing campaigns aimed at enhancing brand awareness and

driving consumer engagement.

• Conduct market research to understand consumer needs, preferences, and purchasing

behavior.

• Collaborate with cross-functional teams (e.g., advertising, digital marketing, public

relations) to deliver effective marketing communications.

• Measure and report on the performance of consumer marketing campaigns, providing

insights for continuous improvement.

3. Brand Management

• Assist in the development of brand positioning and messaging that resonates with target

audiences.

• Ensure brand consistency across all marketing channels and materials.

• Support product launches and rebranding initiatives through integrated marketing efforts.

4. Budget Management

• Assist in the preparation and management of the marketing budget.

• Track marketing expenses and ensure campaigns are executed within budget.

REQUIREMENTS

• A Bachelor’s degree in Marketing, Business Administration, or a related field.

• 2+ years of experience in marketing, preferably within the FMCG sector.

• Good understanding of both trade and consumer marketing principles.

• Excellent analytical skills with the ability to interpret data and make informed decisions.

• Proficient in digital marketing is a plus.

• Strong communication and interpersonal skills.

BENEFITS

• 100% salary during probation period.

• Full benefits: Social Insurance (BHXH), Health Insurance (BHYT), Annual Leave, Personal Income Tax (PIT) as per labor law.

• Uniforms, tools, and equipment provided for work purposes.