Marketing Executive

Key Responsibilities

Team Management

- Lead and manage the part-time content production team, ensuring quality and timely delivery of content that aligns with the marketing plan.

- Collaborate with Video Production and Designer teams to ensure the creation of compelling videos and images for promotional campaigns.

Content Creation & Social Media Management

- Create, produce, and manage engaging content for various social media channels (e.g., TikTok, Facebook, Instagram, TikTok shop, e-commerce channels).

- Monitor and evaluate the effectiveness of Content Marketing campaigns, utilizing performance metrics from social media channels.

- Plan and execute content marketing strategies that are seasonally appropriate, with a focus on educational products.

- Maintain and expand our presence on social media and other marketing platforms.

Strategic Planning & Analysis

- Develop and implement monthly and quarterly marketing plans to enhance brand recognition and drive sales.

-Research and analyze customer insights to optimize content quality and tailor marketing plans that suit our target audience.

- Support project management by analyzing market trends, researching competitors, and preparing reports as needed.

Partnership & SEO Management

- Propose, manage, and maintain relationships with KOLs/KOCs or external service providers.

- Assist in managing SEO and digital marketing efforts, including optimizing product listings and content for better visibility.

- Work with the teacher's account manager to identify the strengths/weaknesses of each teacher and implement marketing plans that students respond to.

Customer Support

- Provide customer support, including handling inquiries, addressing complaints, and ensuring customer satisfaction.

- Bachelor's degree in Marketing, Communications, or a related field.

- Strong understanding of digital marketing tools and social media algorithms.

- Experience in content creation, including writing, video production, and graphic design using basic tools like Capcut and Canva.

- Familiarity with SEO and online marketing strategies.

- Ability to work both independently and as part of a team.

- Strong analytical thinking and problem-solving skills.

- Experience in the education industry or e-commerce is a plus.

- Proactive, creative, and passionate about brand building and marketing campaigns.

What We Offer:

- 100% official salary and social insurance during the probation period.

- A youthful and dynamic international working environment with flexible working time

- Annual leave according to Labor Law + additional leave + Birthday leave + Fresh leave (up to 20 days/year).

- Attractive salary matching your capabilities, and bi-annual bonuses, Tet bonus and seniority bonus

- Endless fun with many exciting internal company events: workshop, company trips, holidays, birthdays, etc.