Marketing Executive

Online & Offline Event Marketing (50%)

- Manage and coordinate both online and offline events, including planning, budgeting, execution, cost-management and post-event evaluation

- Source and evaluate potential vendors, create requests for proposals, assess proposals, negotiate contracts, and finalise agreements

- Collaborate with cross-functional teams, vendors, and part-timers to ensure seamless event logistics and engagement

- Maintain and update event budgets, monitor expenditures, and conduct reconciliations

- Design, operate, and maintain event systems and processes to create a replicable and scalable playbook for lead generation

- Generate comprehensive post-event reports to assess event effectiveness and pinpoint areas for enhancement

*** Content Marketing (30%)

- Execute content per campaign and be the main point of contact with designers, and freelancers, ensuring on-time delivery of collaterals and content

Create content and manage the company's social media (primarily Facebook).

- Write ad content and scripts, assisting in video production for the design team.

- Collaborate closely with design to produce impactful images and videos, especially for ads.

*** PR and Affiliate Marketing (10%)

- Execute PR campaigns to enhance brand visibility and reputation

- Cultivate and maintain relationships with key media contacts and KOL/KOCs

Liaise with PR agency, providing a clear brief, and manage budgets effectively

*** Reporting and Analysis (10%)

- Track and analyse marketing performance metrics, providing regular reports to measure the effectiveness of campaigns

- Identify opportunities for improvement and optimisation based on data-driven insights

- Monitor trends and propose corresponding content (experience is a plus).

- Degree in Journalism, Communication, Marketing, PR, or similar.

- Strong background in O2O marketing, with minimum 3 years experience

- Good communication skills in both Vietnamese and English, coupled with demonstrated expertise in offline marketing and event management

- Added bonus if you have prior experience in education organisations or Edtech