Marketing Executive

1. Content Marketing & Management:

• Plan, create, and manage high-quality content (posts, articles, videos, infographics, etc.) across all channels, including websites, social media, and email campaigns.

• Content Strategy: Develop a content calendar to promote the college’s programs and activities

• Collaborate with academic and admissions teams to craft compelling narratives around key courses, student testimonials, and industry partnerships in hospitality and culinary arts.

• Ensure all content is consistent with Pegasus International College’s brand tone, voice, and messaging.

• Use SEO techniques or working with vendor to optimize all content for better search engine rankings and higher organic traffic.

• Cross-Platform Management: Manage content distribution across platforms such as the website, social media, email, and print materials, ensuring consistency and alignment with the college’s branding.

2. Digital Marketing:

• Social Media Strategy: Create, execute, and manage social media campaigns across platforms like Facebook, Instagram, Tiktok and YouTube to engage both prospective students and corporate partners.

• Paid Advertising: Plan and manage paid digital marketing efforts (Google Ads, Facebook Ads) and ensure that these campaigns align with ongoing content marketing strategies.

• Email Marketing: Design and execute email campaigns targeted at students, parents, and corporate clients to promote new courses, events, and partnerships.

3. Brand Management & Public Relations:

• Brand Messaging: Ensure consistent messaging across all marketing channels to strengthen Pegasus International College’s brand identity in both the education and hospitality sectors.

• Public Relations: Develop relationships with local media outlets, create press releases, and manage communications to build the college’s reputation within the community

4. Event promotion

• Promote key events, including open houses, recruitment fairs, and corporate workshops, both digitally and through traditional channels.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience:

o 1-2 years of experience in a marketing role, with specific experience in content marketing, digital advertising, and brand management.

o Experience in the education or hospitality industries is highly preferred.

• Technical Skills:

o Proficiency in digital marketing tools like Google Analytics, SEO tools, social media scheduling platforms, and email marketing software.

o Knowledge of basic graphic design software (Canva, Capcut, Adobe Photoshop) is a plus.