Marketing Event Specialist

1. Event Planning and Coordination

• Plan and execute events such as trade shows, product launches, dealer conferences, training sessions, and community outreach programs.

• Collaborate with internal teams to define event objectives, themes, and target audiences.

• Identify and secure venues, vendors, and necessary resources for events.

• Act as a brand ambassador, ensuring all event elements align with the company’s branding and messaging.

• Prepare and deliver demonstrations showcasing air conditioning products and solutions.

2. Marketing and Promotion

• Work with the marketing team to develop promotional materials, social media campaigns, and invitations to drive attendance.

• Engage with attendees to generate leads and gather feedback during events.

3. Logistics and Budget Management

• Create and manage event budgets, ensuring cost-effective planning without compromising quality.

• Oversee event setup, on-site execution, and teardown.

4. Reporting and Analysis

• Track event metrics and assess their impact on sales and brand awareness.

• Prepare post-event reports with insights and recommendations for future improvements.

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

• Experience: Proven experience (2+ years) in event planning, marketing, or a related role.

• Skills:

o Strong organizational and multitasking abilities.

o Excellent communication and interpersonal skills.

o Creative problem-solving and attention to detail.

o Proficiency in event management tools and Microsoft Office Suite.

o Fluency in English, Chinese is a plus

o Knowledge of the HVAC or air conditioning industry is a plus but not required.

• Personal qualities:

o Ability to thrive under pressure and meet tight deadlines.

o A customer-focused mindset with a passion for delivering memorable experiences.