Marketing Content Officer/specialist

Be in charge of creating content for IDP

• Create multimedia content for various platforms, including, but not limited to Facebook, Instagram, TikTok and YouTube based on trends and best practices.

• Work with designers and team members on providing multimedia content such as video script, youtube livestream session, facebook live, tiktok video series

• Create content for monthly event activities of marketing with effective call-to-action message to engage potential customers and generate more leads.

• Creating high-quality, SEO-optimized content for both IELTS and student placement service

• Delivering factually accurate, informative, engaging, and free of grammatical errors content

• Manage content publishing on social channel, including, but not limited to, Facebook, Instagram, TikTok, YouTube, Linkedin, Zalo OA.

• Localize content from global team that meet the local market insights

• Coordinate with other departments to respond to breaking news from the market as an opportunity to attract and engage potential customers.

• Actively investigate and suggest new content to improve engagement on all digital platforms.

• Involved in creating user-generated content such as interview sessions

• Create and collect a source of testimonial from internal and external activities to promote for IDP brand and services.

• Bachelor degree in Marketing, Communications, Business.

• At least 3-4 years experience in content marketing position (social content focusing) in multinational companies.

• Preferred if have solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content

• Proven experience in creating excellent content for social campaigns.

• Familiar with Youtube and TikTok video content

• Detailed oriented, Can-do attitude