Marketing Communications Manager
Mô tả công việc
As the Marketing Communications Manager at Tasco Auto, you will be responsible for shaping and executing a comprehensive communication strategy that strengthens our brand presence and customer engagement. This role will focus on leading Digital Marketing, Content Marketing, and Public Relations (PR) & Corporate Social Responsibility (CSR) initiatives to support Tasco Auto's business growth and reputation in the automotive industry.
1. Digital Marketing:
• Develop and manage digital marketing strategies across multiple platforms, including social media, search engines, and email marketing to drive brand awareness and customer acquisition.
• Oversee the performance of digital campaigns through analytics tools, optimizing for conversions, traffic, and engagement.
• Collaborate with the design and development teams to ensure the Tasco Auto website and digital assets are aligned with the brand’s positioning and business goals.
2. Content Marketing:
• Lead the creation and execution of a content marketing strategy that delivers compelling, consistent, and relevant content across all digital and offline channels.
• Coordinate with internal teams to produce high-quality content for blog posts, social media, newsletters, and video content, tailored to engage different customer segments.
• Manage the editorial calendar, ensuring alignment with promotional activities and product launches.
3. Public Relations (PR) & Corporate Social Responsibilities (CSR):
• Build and maintain strong relationships with media outlets, influencers, and key industry stakeholders to secure positive coverage for Tasco Auto.
• Lead the development and dissemination of press releases, media kits, and official statements to communicate brand initiatives, new product launches, and corporate updates.
• Monitor and manage brand reputation in the public domain, responding promptly to media inquiries and managing any crisis communications.
• Design and implement CSR programs that align with Tasco Auto's values, focusing on community engagement, sustainability, and social responsibility.
• Coordinate with local communities and non-profit organizations to ensure effective partnerships that promote Tasco Auto’s impact on society.
• Communicate the success and progress of CSR activities through internal and external channels to enhance the company's reputation as a socially responsible leader.
Yêu cầu công việc
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing communications, with a strong background in digital marketing, content creation, and public relations. Experience in automotive industry is a must. Only candidates with relevant experience in the industry will be considered for further stages of the recruitment process.
• Proven experience managing CSR programs and a passion for driving social change.
• Exceptional writing, storytelling, and editing skills, with a focus on creating engaging and impactful content.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
16/10/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
Brand Marketing, Brand Marketing, Digital Marketing, Project Management, Public Relations, Public Relations, Storytelling, Storytelling
Ô tô
Bất kỳ
5
Người Việt Nam
Địa điểm làm việc
Auto Phạm Hùng, Phạm Hùng, Mễ Trì, Nam Từ Liêm, Hanoi, Vietnam
Nhận diện một số hình thức lừa đảo
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