Liability Product Specialist - Casa, Payment, TD

• Responsible for managing Liability Products (Payment, CASA, TD…) including new product launches and product enhancements;

• Responsible for facilitating new to bank acquisitions across channels including Digital, Partnership, etc.

• Coordinate with IT/Operation for business requirement, system development and process initiatives;

• Liaise with Marketing/ Legal/ process teams / other business groups on an on going basis;

• Actively engage with the Sale channel to drive portfolio objectives (CASA / TD value growth, payment penetration, etc.);

• Measure and drive active customer on-boarding and funding activation across channels;

• Creation / Review / update of marketing collaterals for Payment, CASA & TD products;

• Analyzing the customer portfolio to drive product penetration and cross-sell initiatives through customer campaigns. Develop various Business reports to facilitate achievement of business numbers;

• Ensure on-going competitor analysis for product features;

- Product Specialist is requiring a good understanding of the bank's products and services in order to deal with customer's demands and customize the products accordingly.

- The job also required to coordinate with stakeholders from product team & other depts, then good communication and presentation skills are a prerequisite:

• Major in Business Administration, Banking & Finance, Economics or related disciplines

• 2+ years of experience in a similar role in BFSI/ FinTech/ FMCG industry

• Excellent communication skills to handle cross-functional teams and vendors;

• Prior experience in product management / channel management / relationship management/ project management;

• Understanding of process and systems including core banking

• Analyzing skills;