Influencer and Affiliate Lead (Tiktok Channel)

Objective: The Influencer and Affiliate Lead will be responsible for building and scaling both the influencer and affiliate networks to drive sales, increase brand visibility, and grow the business. This role will manage relationships with influencers and affiliates, lead influencer campaigns, and continuously expand the affiliate network, ensuring that both programs contribute to the brand's overall growth strategy.

Key Responsibilities:

1. Program Structure & Setup:

o Implement and manage the influencer and affiliate platforms, ensuring smooth operation and integration with the brand’s overall marketing strategy.

o Develop clear guidelines, compensation structures, and policies for both influencers and affiliates to ensure program transparency and ease of management.

2. Influencer & Affiliate Management:

o Build and maintain relationships with influencers and affiliates, ensuring consistent engagement and collaboration.

o Drive influencer marketing campaigns aimed at boosting brand awareness, product visibility, and sales.

o Recruit and onboard new affiliates and influencers through various outreach methods (social media, personalized communication, partnerships, etc.).

o Align influencer and affiliate activities with key product launches, promotions, and seasonal campaigns to maximize impact.

3. Collaboration & Campaigns:

o Collaborate with the content and livestream teams to integrate influencer and affiliate efforts into broader marketing campaigns.

o Ensure affiliates and influencers are provided with engaging content, promotional assets, and key information on campaigns and launches.

o Lead influencer campaigns from concept to execution, ensuring that KPIs are met and sales goals are supported.

4. Performance Monitoring & Reporting:

o Monitor the performance of both influencer and affiliate programs, tracking KPIs such as engagement, sales, and ROI.

o Provide regular reports and insights to the broader team, optimizing the strategy based on performance data and evolving business needs.

o Continuously refine outreach and engagement strategies for influencers and affiliates to ensure the growth and effectiveness of both networks.

KPIs:

• Network Growth: Scale the influencer and affiliate network according to business needs and strategic goals.

• Campaign Performance: Track the success of influencer and affiliate campaigns in terms of engagement, sales, and return on investment.

• Engagement & Retention: Maintain high engagement levels within both the influencer and affiliate programs, driving ongoing participation and motivation.